Product Marketing Manager

Harnham; Miami (FL); On-site; USD 140,000 - 170,000; Full time

Job summary

Harnham is seeking a Product Marketing lead for our flagship mobile studio title in Miami. You will own end-to-end GTM strategies for new features, LiveOps events and content updates, ensuring engagement, retention and monetisation drive every launch.

You’ll partner with Product, User Acquisition, Design and Marketing to shape product direction using player insights, market intelligence and data while guiding messaging with internal teams and external partners.

Qualifications

• 5–8+ years in Product Marketing, with mobile gaming experience.
• Proven ability to develop and execute GTM strategies.
• Strong understanding of player lifecycle marketing, engagement and retention.
• Analytical mindset with ability to translate data into decisions.
• Experience influencing senior stakeholders across functions.

Responsibilities

• Own the product marketing strategy for a leading free-to-play mobile title.
• Develop end-to-end GTM strategies for feature launches, LiveOps events and content updates.
• Partner with Product, User Acquisition and Design to maximise engagement and monetisation.
• Analyse player behaviour, campaign performance and market trends to inform decisions.
• Build lifecycle strategies across acquisition, engagement, retention and reactivation.
• Identify opportunities to grow organic acquisition and marketing efficiency.
• Leverage feedback, competitive analysis and data to influence product direction.
• Guide creative and messaging with internal and external partners.

Skills

Product Marketing

Mobile Gaming

GTM Strategy

Lifecycle Marketing

Data Analysis

Stakeholder Influence

Influencer Partnerships

AI in Marketing

Job description

The Role

Reporting directly to the General Manager, you'll own the product marketing strategy for the studio's flagship game. This is a highly cross-functional role, sitting at the intersection of Product, User Acquisition, Design and Marketing.

You'll develop and execute end-to-end go-to-market strategies for new features, LiveOps content and major updates, ensuring player engagement, retention and commercial success remain at the heart of every launch.

This isn't a pure performance marketing or User Acquisition role. Instead, you'll act as the strategic voice of Product Marketing—using player insights, market intelligence and data to influence product decisions, shape marketing plans and drive measurable business outcomes.

What You\'ll Be Doing

• Own the product marketing strategy for a leading free-to-play mobile title.
• Develop end-to-end GTM strategies for feature launches, LiveOps events and content updates.
• Partner closely with Product, User Acquisition and Design teams to maximise player engagement and monetisation.
• Analyse player behaviour, campaign performance and market trends to inform strategic decisions.
• Build player lifecycle strategies across acquisition, engagement, retention and reactivation.
• Identify opportunities to grow organic acquisition and improve overall marketing efficiency.
• Leverage player feedback, competitive analysis and data to influence future product direction.
• Guide creative and campaign messaging while collaborating with internal stakeholders and external partners.

We\'re Looking For

• 5–8+ years\' experience in Product Marketing.
• Experience within mobile gaming is essential.
• Proven success working on free-to-play products.
• Strong experience building and executing GTM strategies.
• Deep understanding of player lifecycle marketing, engagement and retention.
• Highly analytical, with the ability to turn complex data into actionable insights.
• Comfortable influencing senior stakeholders across Product, Marketing and Commercial teams.
• Experience working with influencer or brand partnerships is advantageous.
• Naturally curious about AI and how emerging tools can improve marketing workflows.

Competitive base salary of $140,000–$170,000, depending on experience, plus relocation support for the right candidate.