Brand Marketing Partner

thatgamecompany; United States; On-site; USD 78,500 - 145,000; Full time

Benefits offered by this job

Paid Time Off

Medical, dental, and vision coverage

Pet Insurance

Compassionate leave

Pre-tax wellness stipend

Pre-tax work from home stipend

401K with company match

Mental health resources

Discount portal

Diversity initiatives

Personal professional development support

Job summary

thatgamecompany is hiring a Brand Marketing Partner to lead how games resonate with audiences. This remote role involves driving social strategy, creator partnerships, and community growth. Responsibilities include executing brand strategies, launching impactful campaigns, and nurturing engagement across platforms like Discord and TikTok. Ideal candidates will have a proven record in audience growth, creativity, and strong communication skills. The salary range is $78,500 to $145,000 annually.

Qualifications

• Thrives in ambiguity and excited about building new initiatives.
• Proven track record of audience growth at a digital-first company.
• Strong creative and analytical skills for effective campaign design.
• Deep understanding of audience behavior across social media platforms.
• Excellent communication skills with versatility in voice.
• Experience leading complex projects from concept to execution.
• Genuine curiosity about underrepresented gaming audiences.
• Streaming skills are beneficial.

Responsibilities

• Define and execute growth-oriented social and brand strategies.
• Design and launch impactful digital and physical campaigns.
• Lead influencer initiatives from scouting to performance tracking.
• Nurture communities on platforms like Discord and TikTok.
• Create engaging content for various platforms.
• Build systems for replicable virality and engagement.
• Collaborate with cross-functional teams for narrative building.
• Gather insights from players and creators for strategy.

Skills

Entrepreneurial and self-driven

Audience growth scaling

Creative instincts with analytical discipline

Understanding of platform mechanics and creator culture

Excellent writing and communication skills

Experience managing cross-functional projects

Familiarity with gaming communities

On-camera communication skills

Job description

Brand Marketing Partner

Remote US & Canada

Our 3rd party publishing team is seeking a Brand Marketing Partner to own how our games reach, resonate with, and grow audiences. You will lead social strategy, creator partnerships, viral campaigns, and community growth across titles we publish – shaping each game's voice and building the systems that make reach repeatable and culturally relevant. This role blends brand storytelling with growth execution: designing campaigns that travel, building creator relationships that matter, and nurturing communities that convert curiosity into lasting connection.

What You'll Do

• Define and execute growth-oriented social and brand strategies that reflect the unique identity of each game we publish
• Design and launch high-impact digital and physical campaigns that drive massive organic reach and engagement
• Lead end-to-end influencer and creator initiatives, from scouting and outreach to production, launch, and performance tracking
• Build and nurture communities across Discord, Steam, Reddit, TikTok, Instagram, and emerging platforms, turning engagement into genuine connection and measurable growth
• Create content that travels, from reactive posts and cultural moments to short-form video and campaign tentpoles
• Build the systems, playbooks, calendars, and metrics that make virality repeatable and learnable
• Partner cross-functionally with Content, Production, and partner studios to build narratives that expand our games' presence
• Listen deeply to players and creators, surfacing insights that guide communication strategy and product positioning

Who We Are Looking For

• Entrepreneurial and self-driven. You thrive in ambiguity, move fast, and build what doesn't exist yet. You are excited about building from 0 to 1
• Proven track record building and scaling audience growth at a digital-first company
• Sharp creative instinct paired with analytical discipline. You design campaigns worth sharing and know exactly why they worked
• Deep understanding of platform mechanics, creator culture, and audience behavior across TikTok, Instagram, YouTube Shorts, and emerging platforms
• Excellent writing and communication skills with the ability to shift voice across brands, audiences, and moments
• Experience leading complex, cross-functional projects from concept to launch with precision and accountability
• Familiarity with gaming communities and their cultures is a strong plus, paired with genuine curiosity for audiences less represented in gaming. Our goal is to expand who games are for
• Streaming and on-camera communication skills are a plus

Perks:

• Paid Time Off, Holidays and Two Weeks Winter Break
• Employees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company. Moreover, these benefits start on the first day of the job—there’s no waiting period before they kick in.
• Pet Insurance for those who need it too.
• Compassionate leave for employees who needs to take care of their family members
• Pre-tax wellness stipend
• Pre-tax work from home stipend
• Access our savings plan (401K program) with company match
• Mental health resources including Headspace membership and Employee Assistance Program (EAP)
• Discount portal for everyday goods and services
• Employee inclusive and diversity initiatives such as Grow Together
• Support for personal professional development

We look forward to meeting you!

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

The salary range for this position is $78,500 USD to $145,000 USD annually, with the opportunity to earn an annual discretionary bonus. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. Employees in this position are eligible to participate in the Company’s standard employee benefit programs, which currently include the following: medical, dental, vision, 401k, and paid time off.

Our base pay is benchmarked against regional market and industry data and is adjusted to reflect the cost of living in your specific geographic area.

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