Marketing Manager: Storytelling for Tech & Pro Services

Taswiq4me; McLean (VA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Full medical and dental insurance

401(K) plan

Job summary

Procon is a top-ranked construction management and technology consulting firm seeking a Marketing Manager, Communications + Product Marketing to lead content initiatives and support marketing of services and technology solutions.

The role focuses on translating complex technical info into compelling stories to strengthen the brand, drive business development, and expand client relationships. Join a growth-focused team in McLean, VA.

Qualifications

• 8–12 years of progressive experience in marketing, communications, product marketing, or content strategy.
• Exceptional writing, editing, and storytelling skills with ability to translate technical subject matter into marketing content.
• Experience supporting business development, sales, or go-to-market initiatives.
• Experience managing multiple priorities and collaborating across departments.
• Strong understanding of digital marketing, CRM, email marketing, and social media; familiarity with AI tools.

Responsibilities

• Develop and execute integrated marketing campaigns for Procon's professional services and technology solutions.
• Create compelling content across website pages, service descriptions, project profiles, case studies, thought leadership, blogs, newsletters, social media, and email campaigns.
• Own Procon's content strategy and editorial calendar for consistent messaging and storytelling.
• Lead public relations, awards submissions, earned media opportunities, and industry recognition programs.
• Collaborate with business development, technical leaders, and product specialists on go-to-market messaging and launch campaigns.
• Support strategic pursuits with messaging, executive biographies, client presentations, and marketing collateral.
• Manage internal communications initiatives, including announcements and intranet content to strengthen culture.
• Analyze campaign performance and leverage marketing tech and analytics to improve effectiveness.

Skills

Storytelling

Editing

Content writing

Digital marketing

AI tools

Education

Bachelor's degree in Marketing or related field

Tools

CRM software

Email marketing tools

Social media platforms

Job description

Procon is a top-ranked construction management and technology consulting firm seeking a Marketing Manager, Communications + Product Marketing to lead content initiatives and support marketing of services and technology solutions.

The role focuses on translating complex technical info into compelling stories to strengthen the brand, drive business development, and expand client relationships. Join a growth-focused team in McLean, VA.