Product Marketing Strategist: Tech Launch & Growth

US Conec, Ltd.; Hickory (NC); Presencial; USD 70 000 - 110 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary with performance‑dr

4 weeks PTO + holidays

Comprehensive medical, dental, vision

401(k) with employer match

Collaborative culture focused on创新

Career growth opportunities

Resumo da oferta

US Conec, Ltd. is seeking a Product Marketing Strategist to shape how our technologies are positioned and communicated globally.

You will translate complex technical concepts into customer-focused messaging and collaborate with engineering, sales, creative, digital, and marketing teams to drive business growth. You will develop differentiated positioning, support launches, and create high-quality technical and marketing content for a variety of channels while conducting market research and

Qualificações

• Bachelor’s degree or equivalent in marketing, communications, business, engineering, or related field.
• 2–3 years of experience in product marketing, technical marketing, marketing communications, or related discipline.
• Exceptional writing, editing, and storytelling skills with ability to simplify complex concepts.

Responsabilidades

• Partner with product managers, engineers, and subject matter experts to understand products, technologies, applications, and market opportunities.
• Develop differentiated product positioning, value propositions, messaging frameworks, and brand narratives.
• Support marketing strategies for new product launches, existing portfolios, campaigns, and thought leadership initiatives.
• Create technical and marketing content for websites, digital campaigns, social media, presentations, videos, ads, trade shows, and sales enablement materials.
• Develop campaign concepts, content plans, and messaging strategies aligned with business objectives.
• Collaborate with cross-functional teams to execute product marketing initiatives across multiple channels.
• Ensure product messaging aligns with brand strategy and market leadership.
• Conduct market research, competitive analysis, and industry monitoring to identify trends and gaps.
• Plan and prioritize product demonstrations, exhibits, and displays for trade shows worldwide.
• Manage trade show displays from concept to execution, coordinating internal teams and vendors.
• Lead multiple projects with timelines, deliverables, stakeholders, and vendor relationships.

Conhecimentos

Writing and storytelling

Editing

Strategic thinking

Project management

Cross-functional collaboration

Strong communication

Time management

Formação académica

Bachelor’s degree in Marketing, Communications, Business, Engineering

Ferramentas

Microsoft Office Suite

CMS

ERP systems

Descrição da oferta de emprego

US Conec, Ltd. is seeking a Product Marketing Strategist to shape how our technologies are positioned and communicated globally.

You will translate complex technical concepts into customer-focused messaging and collaborate with engineering, sales, creative, digital, and marketing teams to drive business growth. You will develop differentiated positioning, support launches, and create high-quality technical and marketing content for a variety of channels while conducting market research and