Marketing Manager - Communications & Product

Taswiq4me; McLean (VA); Presencial; USD 110.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Full medical and dental insurance

401(K) plan

Descripción de la vacante

Procon is a top-ranked construction management and technology consulting firm seeking a Marketing Manager, Communications + Product Marketing to lead content initiatives and support marketing of services and technology solutions.

The role focuses on translating complex technical info into compelling stories to strengthen the brand, drive business development, and expand client relationships. Join a growth-focused team in McLean, VA.

Formación

• 8–12 years of progressive experience in marketing, communications, product marketing, or content strategy.
• Exceptional writing, editing, and storytelling skills with ability to translate technical subject matter into marketing content.
• Experience supporting business development, sales, or go-to-market initiatives.
• Experience managing multiple priorities and collaborating across departments.
• Strong understanding of digital marketing, CRM, email marketing, and social media; familiarity with AI tools.

Responsabilidades

• Develop and execute integrated marketing campaigns for Procon's professional services and technology solutions.
• Create compelling content across website pages, service descriptions, project profiles, case studies, thought leadership, blogs, newsletters, social media, and email campaigns.
• Own Procon's content strategy and editorial calendar for consistent messaging and storytelling.
• Lead public relations, awards submissions, earned media opportunities, and industry recognition programs.
• Collaborate with business development, technical leaders, and product specialists on go-to-market messaging and launch campaigns.
• Support strategic pursuits with messaging, executive biographies, client presentations, and marketing collateral.
• Manage internal communications initiatives, including announcements and intranet content to strengthen culture.
• Analyze campaign performance and leverage marketing tech and analytics to improve effectiveness.

Conocimientos

Storytelling

Editing

Content writing

Digital marketing

AI tools

Educación

Bachelor's degree in Marketing or related field

Herramientas

CRM software

Email marketing tools

Social media platforms

Descripción del empleo

Procon is a top-ranked construction management and technology consulting firm with 25 years of experience delivering high-impact projects across the U.S. and worldwide. An ENR Top 100 CM/PM firm for five consecutive years, we specialize in program management, project controls, commissioning, and technology—and offer an excellent platform to grow your career while shaping the future of the built environment.Procon seeks a Marketing Manager, Communications + Product Marketing to join our expanding Marketing and Business Development team. This hands-on role will lead communications and content initiatives while supporting the marketing and commercialization of Procon's professional services and growing portfolio of technology solutions.The Marketing Manager will serve as a primary storyteller for the organization, translating complex technical expertise into compelling content that strengthens the Procon brand, supports business development, builds client relationships, and positions the firm as an industry leader.RequirementsQualificationsRequired• Bachelor's degree in marketing, Communications, Journalism, Business, English, Public Relations, or a related field• 8-12 years of progressive experience in marketing, communications, product marketing, or content strategy• Exceptional writing, editing, and storytelling skills with experience translating technical subject matter into engaging marketing content• Experience supporting business development, sales, or go-to-market initiatives• Experience managing multiple priorities and collaborating across departments• Strong understanding of digital marketing, content marketing, CRM, email marketing, and social media• Experience using AI tools and modern marketing technology to improve content development and campaign execution• Ability to interview technical professionals and develop compelling stories from complex informationPreferred• Experience within the Architecture, Engineering, Construction (AEC), Owner's Representative, Program Management, Construction Technology, PropTech, SaaS, or professional services industries• Product marketing experience supporting software or technology organizations serving the built environment• Experience with organizations such as Autodesk, Procore, Esri, Trimble, Kahua, or similar technology companies is highly desirable• Experience supporting federal, commercial, or infrastructure markets• Experience leading or mentoring marketing staff is strongly preferredResponsibilities And Duties• Develop and execute integrated marketing campaigns that support Procon's professional services, technology solutions, strategic growth initiatives, recruiting, and business development efforts• Create compelling marketing content across digital and traditional channels, including website pages, service descriptions, project profiles, case studies, thought leadership, blogs, newsletters, social media, email campaigns, and executive communications• Own Procon's content strategy and editorial calendar, ensuring consistent messaging and storytelling that strengthens the firm's brand and differentiates its expertise in the marketplace• Lead public relations, award submissions, earned media opportunities, and industry recognition programs that increase visibility and reinforce Procon's position as an industry leader• Partner with business development, technical leaders, and product specialists to develop go-to-market messaging, sales enablement materials, product launch campaigns, and customer-focused marketing that supports new and existing services and technology offerings• Support strategic pursuits by developing compelling messaging, interview materials, executive biographies, client presentations, and marketing collateral that help win new business• Manage internal communications initiatives, including company announcements, recruiting marketing, employee communications, and intranet content that strengthen culture and employee engagement• Collaborate closely with the Marketing Manager, Media Specialist, Graphic Designer, and external marketing partners to deliver integrated campaigns while maintaining high standards for quality, consistency, and execution• Analyze campaign performance, identify opportunities for improvement, and leverage marketing technology, AI tools, CRM platforms, and analytics to continuously improve marketing effectiveness• Serve as a collaborative marketing partner across the organization, helping technical experts translate complex ideas into clear, engaging stories that build trust, generate demand, and support business growthWhat We're Looking ForWe're looking for a curious, collaborative marketer who enjoys learning new industries, interviewing technical experts, and uncovering stories that connect with clients.The ideal candidate is:• An exceptional storyteller• Comfortable marketing both professional services and technology products• Passionate about helping sales teams succeed• Equally comfortable developing strategy and writing content• Organized, proactive, and able to manage multiple initiatives simultaneously• Energized by emerging technology, AI, and digital marketing• Interested in growing their understanding of the AEC industry and helping shape its futureMost importantly, we're looking for someone who can help tell the Procon story in a way that captures attention, builds trust, differentiates our expertise, and supports the continued growth of both our consulting services and our expanding portfolio of technology solutions.Why Join Procon?This is an opportunity to help shape the future of one of the industry's most forward-thinking consulting firms. You'll work alongside technical experts, innovators, and business leaders while building marketing programs that directly influence company growth. As Procon expands its technology offerings and digital capabilities, you'll play a central role in bringing new ideas to market, strengthening our brand, and helping clients understand how we build better through innovation.BenefitsSalary commensurate with experience.Interested and qualified candidates please submit a cover letter and a resume.Procon offers competitive salaries and a comprehensive benefits package, including full medical/dental insurance and 401(K) plan. Procon is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veteran status, sexual orientation, or any other protected factor.