Marketing Manager – Platform

Ladders; United States; A distancia; USD 130.000 - 143.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical Insurance

Dental Insurance

Vision Insurance

401k with Matching

Short-Term Disability

Long-Term Disability

HSA/HRA Options

Paid Time Off

Tuition Reimbursement

Descripción de la vacante

Ladders is seeking a Marketing Manager – Platform to shape messaging and go-to-market for a platform solution that drives partner growth and adoption. Remote within the US.

You will translate platform capabilities into clear business value for a range of stakeholders, helping drive awareness, engagement, and revenue impact across global markets. The role partners closely with product, sales, and cross-functional teams to launch features, create compelling narratives, and support broader solution

Formación

• 8+ years of B2B technology marketing experience in product or platform marketing.
• Experience with SaaS platforms, cloud marketplaces, or digital commerce solutions.
• Knowledge of the IT channel and partner-led business models preferred.

Responsabilidades

• Develop and execute global marketing strategies to build platform awareness and adoption
• Create clear messaging and value propositions for partners at all maturity stages
• Lead product and feature launch campaigns to drive engagement
• Translate platform capabilities into impactful business outcomes for various stakeholders
• Serve as the marketing expert for the platform portfolio and connect it to broader solutions
• Create narratives that demonstrate how the platform supports partner success
• Develop marketing assets and partner-focused content that showcase real-world use cases

Conocimientos

B2B Marketing

Platform Marketing

SaaS Marketing

Go-to-Market

Partner Marketing

Descripción del empleo

For our client, we are seeking a Marketing Manager – Platform to join the team of a leader in the Information Technology space.

This role will shape the messaging and go-to-market approach for a platform solution that supports partner growth and adoption. You will translate platform capabilities into clear business value for a range of stakeholders, helping drive awareness, engagement, and revenue impact across global markets. The position partners closely with product, sales, and other cross-functional teams to launch features, create compelling narratives, and support broader solution positioning.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $130,100 – $143,110 annually

Responsibilities

• Develop and execute global marketing strategies to build platform awareness and adoption
• Create clear messaging and value propositions for partners at all maturity stages
• Lead product and feature launch campaigns to drive engagement
• Translate platform capabilities into impactful business outcomes for various stakeholders
• Serve as the marketing expert for the platform portfolio and connect it to broader solutions
• Create narratives that demonstrate how the platform supports partner success
• Develop marketing assets and partner-focused content that showcase real-world use cases

Qualifications

• 8+ years of B2B technology marketing experience in product or platform marketing
• Experience with SaaS platforms, cloud marketplaces, or digital commerce solutions
• Proven success in launching and driving adoption of platform-based solutions
• Experience developing integrated marketing programs that influence revenue and engagement
• Knowledge of the IT channel and partner-led business models is preferred

Benefits

• Medical, Dental, Vision Insurance
• 401k with Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
• Paid Time Off including sick, holiday, and vacation
• Tuition Reimbursement

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.