Product Marketing Manager

Ladders; United States; Remoto; USD 120.000 - 140.000; Tempo pieno

Vantaggi offerti da questo lavoro

Comprehensive health insurance

Retirement contributions

Paid time off

Well-being programs

Descrizione del lavoro

Ladders is seeking a Product Marketing Manager to own positioning, messaging, and go-to-market execution for our Education, Government & Non-Profit space in a remote US-based role. You will partner with cross-functional teams to translate market insights into compelling content, launch plans, and sales enablement, strengthening product differentiation and market engagement.

The role emphasizes collaboration with internal teams to support client-facing functions and drive successful market

Competenze

• Bachelor's degree and at least seven years of relevant experience.
• Minimum five years of experience in B2B marketing.
• Experience in high-tech SaaS or education tech preferred.
• Proven track record in go-to-market planning and execution.
• Familiarity with the Pragmatic Marketing approach.
• Strong communication skills, both written and verbal.
• Ability to manage multiple projects under tight deadlines.

Mansioni

• Understand the competitive landscape and product differentiators
• Develop and refine buyer personas for marketing strategies
• Cultivate expertise on the company's products to support internal teams
• Collaborate on seasonal go-to-market plans and execute them
• Create content and positioning statements for various marketing channels
• Train client-facing teams on product benefits and updates
• Gather market feedback to inform product positioning and innovation
• Lead product launch activities and represent the organization at industry events

Conoscenze

Go-to-market

B2B marketing

Content creation

Cross-functional collaboration

SaaS

Education tech

Project management

Formazione

Bachelor's degree

Descrizione del lavoro

For our client, we are seeking a Product Marketing Manager to join the team of a leader in the Education, Government & Non-Profit space.

This role will own the positioning, messaging, and go-to-market execution that help internal teams clearly communicate product value. The right candidate will partner closely with cross-functional stakeholders to translate market insights into compelling content, launch plans, and sales enablement. This is a highly collaborative role focused on strengthening product differentiation, supporting client-facing teams, and driving effective market engagement.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $120,000 – $140,000 annually

Responsibilities

• Understand the competitive landscape and product differentiators
• Develop and refine buyer personas for marketing strategies
• Cultivate expertise on the company's products to support internal teams
• Collaborate on seasonal go-to-market plans and execute them
• Create content and positioning statements for various marketing channels
• Train client-facing teams on product benefits and updates
• Gather market feedback to inform product positioning and innovation
• Lead product launch activities and represent the organization at industry events

Qualifications

• Bachelor's degree and at least seven years of relevant experience
• Minimum five years of experience in B2B marketing
• Experience in high-tech SaaS or education tech preferred
• Proven track record in go-to-market planning and execution
• Familiarity with the Pragmatic Marketing approach
• Strong communication skills, both written and verbal
• Ability to manage multiple projects under tight deadlines

Benefits

• Comprehensive health insurance
• Retirement contributions
• Paid time off
• Programs supporting employee well-being

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.