Remote Senior Marketing Lead for Online Program Growth

Virginia Commonwealth University; USA; Remote; USD 81.000 - 99.000; Vollzeit

Benefits dieser Stelle

Health benefits

Tuition benefits

Retirement options

Employee discounts

Career development opportunities

Zusammenfassung

Virginia Commonwealth University (VCU) Online seeks a strategic Senior Marketing Manager to lead cross-platform marketing strategy and campaign execution for its online programs. You will drive inquiry generation, application growth, and enrollment yield across a diverse online portfolio.

Role collaborates with SEMGI leadership, academic partners, and campus marketers to optimize performance, ROI, and resource allocation in a fully remote setting with quarterly campus visits.

Qualifikationen

• Bachelor’s degree in Communications, Marketing, Journalism, Business, or related field.
• Significant and progressive experience in marketing, media, or enterprise content leadership.
• Demonstrated experience supporting enrollment marketing or lead-generation initiatives in higher education and online program environments.
• Experience developing and executing multi-channel digital marketing campaigns, including paid media, SEM/SEO, programmatic advertising, email automation, and landing page optimization, across a large portfolio of programs, products, or services.
• Strong collaboration experience with academic partners, enrollment, IT, web development, and leadership teams.
• Demonstrated ability to work in and foster an environment of respect, professionalism, and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a commitment to do so as a faculty member at VCU.

Aufgaben

• Lead and manage cross-platform marketing strategy and campaigns across VCU’s online program portfolio.
• Develop integrated campaign calendars and messaging aligned with enrollment cycles and launches.
• Manage budgets, media buys, and vendor relationships for cost-efficiency.
• Partner with VCU Online leadership and campus marketers to align priorities.
• Translate enrollment goals into actionable marketing plans and collaborate with enrollment teams.
• Utilize data via A/B testing, funnel analysis, and attribution to optimize spend and performance.
• Present clear, actionable reporting to SEMGI leadership.

Kenntnisse

Cross-platform marketing

Data-driven

Enrollment marketing

Campaign strategy

Stakeholder management

Ausbildung

Bachelor’s degree in Communications, Marketing, Journalism, Business, or related field

Master’s degree in a related field

Tools

CRM systems

Marketing automation platforms

Programmatic advertising

Jobbeschreibung

Virginia Commonwealth University (VCU) Online seeks a strategic Senior Marketing Manager to lead cross-platform marketing strategy and campaign execution for its online programs. You will drive inquiry generation, application growth, and enrollment yield across a diverse online portfolio.

Role collaborates with SEMGI leadership, academic partners, and campus marketers to optimize performance, ROI, and resource allocation in a fully remote setting with quarterly campus visits.