Digital Content Strategist – Adult & Professional Education

Policytech; Lower Merion Township (Montgomery County); On-site; USD 57,000 - 72,000; Full time

Job summary

Villanova University is seeking a Digital Content Specialist for Adult and Professional Education Marketing. You will craft SEO-driven content across web pages, emails, landing pages, and social channels, while creating multimedia assets to engage prospective students and professionals.

You will collaborate with university leaders, enrollment teams, and marketing peers to align content with enrollment goals and the Villanova brand.

Qualifications

• Bachelor's degree required.
• 3+ years in digital marketing content development with results.
• Team player with strong communication, project management and problem-solving skills.
• Excellent relationship builder within org and with external vendors.
• Proven experience developing content for digital media platforms and managing multiple projects.
• Strong organization and attention to detail; able to meet deadlines.
• Flexible, energetic self-starter who values collaboration.
• Commitment to the university and its Catholic/Augustinian heritage.

Responsibilities

• Collaborate with and support the UCM Director of Adult and Professional Education Marketing on digital communications and content creation.
• Provide support to adjacent team marketing graduate programs as needed.
• Write and edit SEO-driven content across web pages, emails, social, and digital ads.
• Develop content across platforms to support SEO, marketing, and lead generation.
• Work with university leaders and faculty to align content with enrollment goals and Villanova branding.
• Analyze content performance and adjust strategies based on analytics and tools.
• Perform other duties and assist with projects as assigned.

Skills

SEO strategies

Content writing

Social media content

Multimedia content

Analytics

Collaboration

Education

Bachelor's degree

Tools

SEMrush

Siteimprove

Google Ads

Job description

Villanova University is seeking a Digital Content Specialist for Adult and Professional Education Marketing. You will craft SEO-driven content across web pages, emails, landing pages, and social channels, while creating multimedia assets to engage prospective students and professionals.

You will collaborate with university leaders, enrollment teams, and marketing peers to align content with enrollment goals and the Villanova brand.