Marketing Manager – Medical mBCA

seca – precision for health; Charleston (SC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

401(k)

Medical, dental, and vision insurance

Paid time off

Job summary

seca – precision for health is seeking a strategic Marketing Manager to accelerate growth of the Medical Body Composition business across the United States. Based in Charleston, you’ll partner with Sales and medical affairs to translate market insights into go-to-market programs and campaigns that drive pipeline and revenue.

This role requires strong project management, deep understanding of lead generation, and the ability to align marketing with revenue objectives.

Qualifications

• Experience in B2B marketing, commercial marketing, product marketing, or integrated marketing campaign management.
• Ability to partner with Sales teams and translate business objectives into effective marketing initiatives.
• Strong project management skills and experience coordinating across functions.
• Understanding of lead generation, sales funnels, customer acquisition, and marketing performance measurement.
• Excellent written and verbal communication, translating technical topics into commercial messaging.
• Entrepreneurial mindset with ability to identify opportunities and drive initiatives.
• Relationship-building and cross-functional collaboration.

Responsibilities

• Serve as the primary marketing partner to the U.S. Medical Body Composition Sales team and align initiatives with revenue objectives.
• Develop understanding of customers, competition, pipeline, and market opportunities.
• Identify opportunities to accelerate lead generation and pipeline development.
• Translate field insights into targeted, commercially effective marketing programs.
• Lead commercial planning and activation of campaigns for priority medical specialties and accounts.
• Collaborate with Communications, Performance Marketing, and Content teams to bring campaigns to life.
• Coordinate sales enablement materials and post-event follow-up strategies.

Skills

B2B marketing

Commercial marketing

Product marketing

Integrated campaigns

Sales collaboration

Lead generation

Project management

Marketing strategy

Tools

CRM

Marketing automation

Content management system

Job description

Help Shape the Future of Medical Body Composition

At seca, we’re advancing how healthcare professionals understand and utilize body composition data to make more informed clinical decisions.

We’re looking for a strategic, commercially minded Marketing Manager to help accelerate the growth of our Medical Body Composition business across the United States.

This is an opportunity for a marketing professional who thrives at the intersection of marketing strategy, sales, healthcare innovation, and business growth. You’ll work closely with our Medical Body Composition Sales organization and collaborate with an established team of marketing specialists to turn market opportunities into impactful campaigns, stronger customer engagement, and measurable business results.

If you’re energized by building go-to-market initiatives, translating customer insights into action, and seeing your marketing efforts directly influence commercial performance, we’d like to hear from you.

What You’ll Do:

• Serve as the primary marketing partner to our U.S. Medical Body Composition Sales team, aligning marketing initiatives with business priorities and revenue objectives.
• Develop a deep understanding of our customers, competitive landscape, sales pipeline, and emerging healthcare market opportunities.
• Identify opportunities to accelerate lead generation, pipeline development, customer acquisition, and sales conversion.
• Translate insights from the field into targeted, commercially effective marketing programs.

Bring High-Impact Campaigns to Market

• Lead the commercial planning and activation of marketing initiatives targeting priority medical specialties, healthcare organizations, and strategic accounts.
• Collaborate with Strategic Communications, Performance Marketing, and Content teams to bring compelling campaigns to life.
• Define target audiences, campaign objectives, sales requirements, and desired business outcomes.
• Coordinate the development of sales enablement resources, including presentations, case studies, customer-facing materials, and targeted outreach sequences.
• Ensure marketing campaigns support the customer journey from initial engagement through purchase.

Turn Industry Events Into Business Opportunities

• Lead the commercial activation strategy for key medical conferences and industry tradeshows.
• Develop pre-event engagement initiatives designed to generate qualified appointments and connect with priority customers.
• Partner with Sales and Events teams to create engaging customer experiences, impactful product demonstrations, and meaningful conversations.
• Coordinate post-event follow-up strategies that convert customer interest into sales opportunities.
• Measure the commercial effectiveness of event marketing initiatives.

Collaborate Across Teams to Accelerate Growth

• Work with Sales, Strategic Communications, Performance Marketing, Content, Events, Customer Success, and Medical Affairs to align efforts around shared growth objectives.
• Help activate medical experts and key opinion leaders within targeted marketing initiatives.
• Translate complex customer needs and clinical market insights into clear, actionable marketing opportunities.
• Identify emerging healthcare specialties, partnerships, and customer segments that can expand our market presence.

Measure What Matters

• Use marketing and sales performance insights to evaluate campaign effectiveness, lead quality, pipeline development, and conversion.
• Partner with Performance Marketing to establish measurable objectives and evaluate commercial results.
• Recommend opportunities to optimize marketing investments, improve campaign performance, and accelerate revenue growth.
• Maintain a strong connection between marketing activity and measurable business outcomes.

What We’re Looking For:

We’re seeking a marketing professional who combines strategic thinking, commercial awareness, and the ability to turn ideas into action. Our ideal candidate brings:

• Experience in B2B marketing, commercial marketing, product marketing, or integrated marketing campaign management.
• A demonstrated ability to partner with Sales teams and translate business objectives into effective marketing initiatives.
• Strong project management skills and experience coordinating initiatives across multiple functions.
• An understanding of lead generation, sales funnels, customer acquisition, and marketing performance measurement.
• Excellent written and verbal communication skills, with the ability to translate technical or complex topics into compelling commercial messaging.
• A proactive, entrepreneurial mindset with the confidence to identify opportunities, challenge assumptions, and drive initiatives forward.
• Strong relationship-building skills and the ability to influence outcomes in a collaborative, cross-functional environment.

Experience in medical devices, healthcare technology, healthcare services, or other clinically oriented B2B markets is highly desirable. Familiarity with healthcare providers, hospital systems, or medical specialty markets would be a strong advantage.

Why seca?

• Make a Meaningful Impact: Help expand the adoption of advanced medical body composition technology in healthcare environments where objective clinical measurements can support better-informed patient care.
• Influence Business Growth: This isn’t a role focused simply on executing marketing activities. You’ll have the opportunity to help shape market development initiatives, influence strategic priorities, and contribute directly to commercial growth.
• Collaborate With an Experienced Team: Work alongside dedicated professionals across Sales, Marketing, Customer Success, and Medical Affairs, bringing together commercial expertise, marketing capabilities, and clinical knowledge.
• Gain National Market Exposure: Engage with healthcare organizations, industry experts, and commercial partners across the United States while developing a deeper understanding of an evolving healthcare market.
• Be Part of an Established Global Organization: Join seca, a global medical measurement technology company, and help drive the continued expansion of its Medical Body Composition business in the United States.
• Competitive salary based on experience and qualifications
• 401(k)
• Medical, dental, and vision insurance
• Paid time off

Location & Travel

This position is based in Charleston, South Carolina, with nationwide market responsibilities and travel of up to 30% for customer engagement, industry events, and business initiatives.

Equal Opportunity Employer Statement

seca North America is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and prohibit discrimination and harassment of any kind based on race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, military or veteran status, or any other protected status under applicable federal, state, or local laws.

Ready to Make an Impact?