Brand Strategy Manager, Medical Devices

TriMed Inc; Santa Clarita (CA); Presencial; USD 102.000 - 140.000; Jornada completa

Descripción de la vacante

Henry Schein, Inc. in Atlanta, GA is seeking an Associate Brand Manager to support go-to-market strategy and execution for our medical products portfolio. You will collaborate with sales, marketing and cross-functional partners to translate customer insights into compelling value propositions.

The role requires strong analytical skills, ability to develop marketing tools, and experience educating stakeholders on product features. Travel up to 50% is expected; performance-driven atmosphere.

Formación

• Typically 3–5+ years in brand/marketing roles.
• Bachelor's degree or global equivalent in related discipline.

Responsabilidades

• Understand key competitors and their relative strengths/weaknesses and maintain networks of people and resources for obtaining competitive information.
• Explain different product features to different customers as appropriate to their needs.
• Maintain customer engagement and deeply understand customer needs
• Understand competitive dynamics in the market
• Understand what customers value and how they perceive different attributes of the product or portfolio.
• Articulate why the product or portfolio adds value or solves problems for the customer.
• Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
• Propose objectives for generating clinical evidence and evaluating studies
• Synthesize market trends and make recommendations on areas of strategic focus
• Develop new strategies, sales tools, and communication plans for the product or portfolio
• Apply clinical knowledge in combination with technical knowledge to educate and articulate value
• Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
• Responsible for the obsolescence plan
• Provide analytical support to set price
• Articulate desired communications outcomes that are consistent with the marketing strategy.
• Establish short-range and long-range improvement goals for the product management team, and under guidance develop action plans to achieve those goals
• Analyze customer satisfaction to assess trends in customer engagement and incorporate trends into strategic planning.
• Provide marketing intelligence group with key objectives and inputs to drive customer insights.

Conocimientos

Competitor analysis

Value proposition development

Marketing strategy

Sales enablement collaboration

Clinical/technical education

Analytical pricing support

Cross-functional teamwork

Educación

Bachelor's degree or global equivalent in related discipline

Descripción del empleo

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Associate Brand Manager

MARKETING Full Time Atlanta, GA, Atlanta, GA, US 1 Attachments

30+ days ago Requisition ID: 1052

Salary Range: $102,000.00 To $140,000.00 Annually

About the Role

We are seeking a motivated and strategic Associate Brand Manager to support the development and execution of innovative marketing programs that drive product growth, customer engagement, and commercial success. This is a fully remote position that offers the opportunity to work cross-functionally with sales, clinical, training, and business teams to bring products to market, develop impactful customer communications, and support business growth. The ideal candidate thrives in a fast-paced environment, is results-oriented, and enjoys translating customer insights and market intelligence into effective marketing strategies.

What You'll Do

• Support the development and execution of go-to-market strategies and marketing initiatives.
• Create compelling product messaging and value propositions tailored to customer needs.
• Analyze market trends, customer insights, and competitive activity to identify opportunities and provide strategic recommendations.
• Develop sales tools, communication plans, educational materials, and promotional campaigns.
• Partner with sales enablement and training teams to support product knowledge and commercial effectiveness.
• Build strong relationships with customers and internal stakeholders to understand evolving needs and improve engagement.
• Monitor customer satisfaction and market dynamics to inform future marketing strategies.
• Support pricing analyses, product lifecycle management activities, and obsolescence planning.
• Gather and synthesize competitive intelligence and market research to support business decision-making.
• Collaborate cross-functionally to ensure marketing initiatives align with organizational goals.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, Life Sciences, or a related field, or equivalent experience.
• 3 to 5+ years of progressive experience in marketing, brand management, product marketing, or a related field.
• Strong analytical, problem-solving, and project management skills.
• Excellent verbal, written, and presentation skills.
• Ability to manage multiple priorities in a dynamic environment.
• Strong collaboration and relationship-building capabilities.

Preferred Qualifications

• Experience in healthcare, medical device, life sciences, or clinically focused industries.
• Understanding of product marketing, market research, customer insights, and competitive intelligence.
• Experience developing sales enablement tools and customer-facing communications.
• Ability to communicate technical or clinical information in a compelling, customer-focused manner.

Why Join Us?

This role offers the flexibility of a remote work environment while providing the opportunity to make a meaningful impact on product growth, customer engagement, and commercial success. You'll work alongside talented colleagues in a collaborative culture that values innovation, customer focus, and professional development.

Location: Remote (U.S.-based)

Travel:Up to 50% travel required for customer meetings, sales meetings, training events, and industry conferences.

TriMed, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.