Enterprise Marketing Manager, Cardiovascular

563d Siemens Medical Solutions USA, Inc.; United States; On-site; USD 141,000 - 194,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Life insurance

Disability insurance

Paid parking/Public transport

Paid time off

Paid sick leave

Job summary

Siemens Healthineers seeks an Enterprise Marketing Manager for Cardiovascular to define and drive go-to-market strategies and programs for the cardiovascular portfolio across the U.S. healthcare landscape.

You will craft messages for executives, clinicians, and decision-makers and enable sales with compelling assets. The role requires strong marketing analytics, cross-functional collaboration, and global project experience within a matrixed organization.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• 10 years of relevant B2B marketing experience in healthcare or life sciences.
• Proven success in multi-channel, persona-based marketing campaigns.
• Exceptional writing skills; ability to simplify complex topics.
• Experience collaborating with executive leadership and cross-functional teams.
• Global collaboration experience; managing global projects.

Responsibilities

• Develop cross-portfolio value propositions and supporting assets.
• Drive downstream, multi-channel marketing campaigns and experiences.
• Position portfolio offerings by audience segment using data.
• Support sales with content for various sales stages.
• Develop thought-leadership content on industry trends.
• Measure campaign success against goals and budgets.

Skills

B2B marketing

Campaign management

Writing skills

Cross-functional collaboration

Global collaboration

Project management

Strategic thinking

Education

Bachelor's in Marketing

Bachelor's in Communications

Related field

Job description

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

The Enterprise Marketing Manager, Cardiovascular defines and drives go-to-market strategies and programs that position the Siemens Healthineers cardiovascular portfolio among the nation’s top healthcare organizations and emerging market segments. Cardiovascular is a major clinical focus within the Siemens Healthineers strategy, underscoring its importance to the broader mission of Elevating Health Globally.

The ideal candidate must have a strong understanding of the economics and dynamics of the U.S. healthcare market, and particularly of cardiovascular service lines and clinical pathways, to effectively develop and execute marketing campaigns that promote the value of our comprehensive portfolio of products, services and programs to target audiences, including executives, department heads, clinicians and other key decision makers.

Responsibilities include supporting the development and launch of multi-channel, persona-based marketing campaigns and experiences, developing compelling audience- and channel-relevant messaging and materials, and creating sales-enablement assets and tools that generate awareness and demand for our cardiovascular portfolio, as well as monitoring and measuring overall campaign success against defined goals and budgets. The successful candidate must demonstrate exceptional marketing, communication, writing and organizational skills, especially in developing cohesive, cross-portfolio value propositions, campaigns and experiences that resonate with target audiences. The candidate must be able to navigate through and work collaboratively with cross-functional stakeholders in a highly matrixed organization. This senior-level individual contributor reports to the Director of Enterprise Marketing.

Responsibilities

• Work collaboratively with U.S. and Global business lines and support functions to develop compelling cross-portfolio, persona-based value propositions and support assets.
• Develop and drive downstream, multi-channel marketing campaigns and experiences that increase visibility of and demand for cardiovascular solutions.
• Utilize market and account data to accurately position relevant portfolio offerings and solution sets by audience segment.
• Support sales by developing audience- and channel-specific content for various stages of the sales cycle.
• Develop thought-leadership content based on industry trends and strategic business priorities.
• Measure campaign success and optimize message/channel mix against defined goals and budget.

Required Knowledge/Skills, Education and Experience

• Bachelor’s degree in Marketing, Communications or related field.
• 10 years of relevant B2B marketing experience, particularly in healthcare or life sciences.
• Proven success in developing and driving multi-channel, persona-based marketing campaigns and experiences that achieve key performance indicators within defined budgets.
• Exceptional writing skills; ability to simplify complex topics and define compelling value propositions.
• Proven results in working with executive leadership and cross-functional teams.
• Experience in collaborating globally; managing global projects with international counterparts.
• Superior organizational and operational skills; ability to juggle multiple projects and shifting priorities in a fast-paced environment, while adhering to budgets and deadlines.
• Strategic thinker with excellent communication and analytical skills.

Who we are

We are a team of 72,000 highly dedicated Healthineers in more than 70 countries.

As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

To find out more about Siemens Healthineers businesses, please visit our company page.

How we work

When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare.

Pay

The base pay range for this position is: $141,340 - $194,337.

Benefits

• medical insurance
• dental insurance
• vision insurance
• 401(k) retirement plan
• life insurance
• long-term and short-term disability insurance
• paid parking/public transportation
• paid time off
• paid sick and safe time

Equal Employment Opportunity Statement

Siemens Healthineers is an Equal Opportunity and affirming employment employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination.

Reasonable Accommodations

Siemens Healthineers is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations.

Export Control

• A successful candidate must be able to work with controlled technology in accordance with US export control law.
• It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.