Marketing Manager (Licensed Marketing)

Kelly Mitchell; Burbank (CA); Hybrid; USD 50,000 - 72,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Profit sharing (ESOP)

401K

Job summary

KellyMitchell Group is assisting a leading entertainment and streaming company in recruiting a Marketing Manager (Licensed Marketing) for a 3-month contract in Burbank, CA. The role supports branding efforts across licensed television content with a hybrid work schedule (4 days onsite, 1 day remote) and a focus on integrated campaigns, partnerships, and performance analytics.

The ideal candidate will manage external studio partnerships, coordinate cross-functional teams, and develop compelling

Qualifications

• 5+ years of professional marketing experience in a fast-paced environment, with a focus on campaign strategy and execution
• Proven experience developing and managing integrated marketing campaigns, including launch planning, creative briefs, and campaign execution
• Strong experience managing external partnerships, agencies, or business relationships and coordinating shared marketing objectives
• Demonstrated ability to collaborate with cross-functional teams, including Creative, Media, PR, Social, and other marketing functions
• Experience tracking campaign performance, analyzing marketing KPIs, and preparing reports or presentations with actionable recommendations
• Strong project management and organizational skills, with the ability to manage multiple campaigns, deadlines, and stakeholder expectations

Responsibilities

• Develop and execute integrated marketing strategies and launch plans for licensed and exclusive television content
• Manage relationships with external studios and content partners, aligning campaign objectives, promotional activities, and business priorities
• Coordinate cross-functional marketing initiatives with Creative, Media, PR, Social, CRM, Content Acquisition, and Growth teams
• Develop creative briefs and collaborate with internal teams and external agencies to produce engaging campaign assets and promotional activations
• Track upcoming content launches, manage campaign timelines, and coordinate deliverables across multiple stakeholders
• Monitor campaign performance, analyze KPIs, and develop post-campaign reports with actionable insights and optimization recommendations
• Manage campaign-related media and production budgets while identifying opportunities to improve audience engagement and content visibility

Job description

Job Summary

Our client, a leading global entertainment and streaming company, is seeking a Marketing Manager (Licensed Marketing) to join their Brand Marketing team! This position is a 3-month contract opportunity located in Burbank, CA, with a hybrid schedule requiring 4 days onsite and 1 day remote per week.

The ideal candidate will have experience developing integrated marketing campaigns, managing external content partnerships, and collaborating with cross-functional teams to drive content awareness, audience engagement, and acquisition. This role combines campaign strategy, creative execution, partner relationship management, and performance analysis to support high-profile television and streaming content.

Core Responsibilities

Develop and execute integrated marketing strategies and launch plans for licensed and exclusive television content

Manage relationships with external studios and content partners, aligning campaign objectives, promotional activities, and business priorities

Coordinate cross-functional marketing initiatives with Creative, Media, PR, Social, CRM, Content Acquisition, and Growth teams

Develop creative briefs and collaborate with internal teams and external agencies to produce engaging campaign assets and promotional activations

Track upcoming content launches, manage campaign timelines, and coordinate deliverables across multiple stakeholders

Monitor campaign performance, analyze KPIs, and develop post-campaign reports with actionable insights and optimization recommendations

Manage campaign-related media and production budgets while identifying opportunities to improve audience engagement and content visibility

Required Skills/Experience (Must-Haves)

5+ years of professional marketing experience in a fast-paced environment, with a focus on campaign strategy and execution

Proven experience developing and managing integrated marketing campaigns, including launch planning, creative briefs, and campaign execution

Strong experience managing external partnerships, agencies, or business relationships and coordinating shared marketing objectives

Demonstrated ability to collaborate with cross-functional teams, including Creative, Media, PR, Social, and other marketing functions

Experience tracking campaign performance, analyzing marketing KPIs, and preparing reports or presentations with actionable recommendations

Strong project management and organizational skills, with the ability to manage multiple campaigns, deadlines, and stakeholder expectations

Preferred Skills/Experience (Nice-to-Haves)

Previous marketing experience within television, streaming, media, entertainment, or content-driven organizations

Experience managing licensed content campaigns, television launches, or promotional partnerships with studios and content distributors

Familiarity with entertainment marketing strategies focused on content awareness, subscriber acquisition, audience engagement, or retention

Experience supporting brand marketing campaigns across entertainment genres, such as scripted television, unscripted programming, sitcoms, or true crime

Experience managing campaign media and production budgets

Familiarity with entertainment industry trends, audience insights, and emerging content marketing opportunities

Key Competencies & Behaviors

Excellent communication, relationship management, and cross-functional collaboration skills

Creative and strategic thinker with strong problem-solving abilities

Highly organized, detail-oriented, and capable of managing multiple priorities

Proactive, adaptable self-starter who thrives in a fast-paced environment

Genuine interest in television, streaming content, and entertainment culture

Work Environment

Location: Burbank, CA

Schedule: Hybrid – 4 days onsite, 1 day remote

Contract Duration: Approximately 3 months

Compensation & Benefits

Pay Range: The approximate pay range for this position is between $36.00 and $52.00 per hour. Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location.

We comply with local wage minimums

Medical, Dental, & Vision Insurance Plans

Employee-Owned Profit Sharing (ESOP) 401K offered

About KellyMitchell

At KellyMitchell, our culture is world class. We’re movers and shakers! We don’t mind a bit of friendly competition, and we reward hard work with unlimited potential for growth. This is an exciting opportunity to join a company known for innovative solutions and unsurpassed customer service. We’re passionate about helping our clients solve their biggest IT staffing and project solutions challenges. As an employee-owned, women-led organization serving Fortune 500 companies nationwide, we deliver expert service at a moment’s notice.

Marketing Disclosure

By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from KellyMitchell and its affiliates, and contracted partners. Frequency and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at https://www.careers.kellymitchell.com/privacy-policy [143713]