Director, Brand Marketing

Equiliem; Burbank (CA); On-site; USD 94,000 - 101,000; Full time

Benefits offered by this job

Medical Insurance

Vision & Dental Insurance

Life Insurance

Matching 401(k)

Commuter Benefits

Employee Discounts & Rewards

Payroll Payment Options

Job summary

Equiliem in Burbank, CA seeks a Director of Brand Marketing to lead strategic development and execution of integrated brand campaigns for a streaming entertainment platform.

You will guide campaigns from research through creative development, cross-functional execution, and post-campaign reporting, collaborating with Creative, Media, Social, PR, CRM, Programming, and more while mentoring a Marketing Coordinator.

Qualifications

• 8-10 years of relevant marketing experience.
• Proven experience leading full-lifecycle brand campaigns including paid media.
• Strong knowledge of brand strategy, positioning, messaging, and creative development.
• Ability to translate research and data into marketing strategies.
• Experience leading cross-functional teams and influencing stakeholders.

Responsibilities

• Develop brand and campaign strategies aligned with business objectives and audience insights.
• Translate research and audience insights into briefs, messaging, and creative direction.
• Lead integrated brand campaigns and cultural moments from planning through execution and post-campaign review.
• Oversee campaign development across paid, owned, and earned channels with cross-functional teams.
• Lead cross-functional kickoffs and planning discussions to establish objectives and timelines.
• Provide strategic creative feedback and ensure alignment with brand positioning.
• Coordinate campaign deliverables, approvals, and schedules with production and campaign management teams.
• Monitor campaign performance and market trends to develop actionable recommendations.
• Prepare campaign recaps and executive-level updates.
• Mentor a Marketing Coordinator and manage day-to-day guidance.
• Maintain campaign documentation and communicate progress to stakeholders.

Skills

Brand strategy

Campaign management

Cross-functional leadership

Communication

Strategic thinking

Education

Bachelor's degree or equivalent professional experience

Job description

Director, Brand Marketing

Location: Burbank, CA
Schedule/Shift: Monday-Friday, 9:00 AM-6:00 PM; on-site five days per week
Pay: $68.00 - $73.00 per hour

Job Summary

The Director of Brand Marketing will lead strategic development and execution of integrated brand campaigns, seasonal initiatives, and major brand moments for a streaming entertainment platform. This role will manage campaigns from initial strategy and audience research through creative development, cross-functional execution, and post-campaign reporting. The Director will collaborate with teams across Creative, Media, Social, PR, CRM, Programming, and other functions while providing guidance to a Marketing Coordinator. The ideal candidate is a strategic, organized marketing leader who can quickly take ownership of active projects, maintain campaign momentum, and communicate effectively with senior leadership.

Job Responsibilities

• Develop brand and campaign strategies aligned with business objectives, audience insights, and programming priorities.
• Translate research and audience insights into clear campaign briefs, messaging, and creative direction.
• Lead integrated brand campaigns, seasonal initiatives, and cultural moments from planning through execution and post-campaign review.
• Oversee campaign development across paid, owned, and earned channels in partnership with Media, Creative, Social, PR, CRM, and other teams.
• Lead cross-functional kickoffs and planning discussions to establish objectives, responsibilities, deliverables, and timelines.
• Provide strategic creative feedback and ensure campaign execution aligns with brand positioning and objectives.
• Coordinate campaign deliverables, approvals, and schedules with production and campaign management teams.
• Monitor campaign performance, brand tracking, audience research, and market trends to develop actionable recommendations.
• Prepare campaign recaps, performance reports, presentations, and executive-level updates.
• Provide day-to-day direction and mentorship to a Marketing Coordinator.
• Maintain campaign documentation and communicate progress, decisions, and outstanding items to stakeholders.
• Identify potential challenges, resolve competing priorities, and keep projects moving forward.

Job Requirements

• 8-10 years of relevant marketing experience, including ownership of integrated brand campaigns from strategy through execution.
• Demonstrated experience leading full-lifecycle brand campaigns that include paid media.
• Strong knowledge of brand strategy, positioning, messaging, and creative development.
• Experience developing and executing campaigns across paid, owned, and earned channels.
• Ability to translate research, audience insights, and performance data into marketing strategies and recommendations.
• Proven ability to lead cross-functional teams and influence stakeholders without direct authority.
• Strong writing, presentation, communication, and relationship-building skills, including experience presenting to senior leadership.
• Excellent organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
• Proficiency in Microsoft Office and Google Workspace, particularly PowerPoint, Google Slides, Excel, and Google Sheets.
• Familiarity with project management and collaboration tools such as Airtable, Monday.com, or Asana.
• Availability to work on-site in Burbank, CA, five days per week for the duration of the assignment.

Education

• Bachelor's degree or equivalent professional experience.

Preferred Qualifications

• Experience in entertainment, streaming, media, advertising, or consumer brand marketing.
• Experience supporting global or international marketing initiatives.
• Experience implementing a brand refresh or repositioning.
• Experience managing or mentoring junior team members.
• Familiarity with AI tools, including Claude, and their use in research, planning, and workflow efficiency.
• Knowledge of the free ad-supported streaming television (FAST) landscape.

About Equiliem

Equiliem believes in empowering success. It's our job to cultivate relationships that connect people and employers in a way that is inclusive, intelligent, and allows both to thrive.

Across the U.S., leading companies in healthcare, government, engineering, manufacturing, professional services, and energy rely on us for their workforce solutions. Our recruiting and HR services include contract and direct hire staffing, Payrolling/EOR, Independent Contractor Compliance, and Managed Services.

For almost 30 years, we've helped shape our industry. Today, we continue to research, ask questions, and continuously enhance the candidate journey and client experience.

Benefits

• Medical Insurance
• Vision & Dental Insurance
• Life Insurance
• Matching 401(k)
• Commuter Benefits
• Employee Discounts & Rewards
• Payroll Payment Options

Future Communication Consent

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EEO Employer

Equiliem is an equal opportunity employer. We do not discriminate or allow discrimination based on race, color, religion, creed, sex, age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Equiliem will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [emailprotected] or [phone].