Manager, Global Title Marketing

Cypress HCM; New York (NY); On-site; USD 110,000 - 165,000; Full time

Job summary

Cypress HCM is seeking a Manager of Title Marketing to drive global campaigns across multiple titles. You will develop end-to-end go-to-market plans, act as an IP steward, and lead cross-functional collaboration to execute campaigns on schedule.

The role emphasizes strategic communication, data analysis, and a proactive mindset to ideate and refine marketing activations for entertainment programs. A Bachelor’s degree and 4–6 years in marketing or entertainment are required.

Qualifications

• Bachelor's degree required.
• 4-6 years working in marketing or entertainment.
• A team player mindset.
• Stellar organizational skills with the ability to prioritize and manage workload across multiple campaigns.
• Strong verbal and communication skills with attention to detail.
• Positive attitude and ability to thrive in a collaborative, fast-paced environment.

Responsibilities

• Help develop global marketing campaign strategy & go-to-market plans end-to-end for select titles.
• Act as subject-matter expert and IP steward with deep knowledge of IP.
• Manage plan execution for owned campaigns, ensuring on-time delivery.
• Collaborate with Media team to refine paid consumer media campaigns.
• Foster cross-functional relationships and align stakeholders on action items.
• Communicate marketing strategy and activations through clear written updates and documents.
• Contribute to weekly agendas and key documents; support data-driven decision making.

Skills

Campaign management

Go-to-market strategy

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree

Job description

The Manager of Title Marketing is responsible for contributing to the development, execution, analysis, and maintenance of global marketing campaigns for select programs/titles, serving as a key cross-functional contributor across multiple titles. Must be detail oriented, thorough, and willing to learn.

Core Responsibilities

• Help develop, with Director guidance, overall global marketing campaign strategy & go-to-market plans from end to end, including development, execution, analysis, and maintenance of marketing campaigns for select programs/titles.
• Act as a Subject-Matter Expert and an IP steward, demonstrating a deep knowledge, expertise, and enthusiasm for your IP.

Campaign Execution

• Manage plan execution for owned campaigns, ensuring campaigns are executed accurately and on time.
• Support collaboration with Media team to build and refine paid consumer media campaigns.
• Ensure all creative assets are approved by stakeholders before delivery, and troubleshoot along the way with production/creative.

Cross Functional Collaboration & Relationship Building

• Partner with key cross functional teams to execute against campaign milestones and support strategic plans.
• Foster strong relationships with stakeholders ensuring alignment and proactively following up on action items and outstanding questions.

Strategic & Effective Communications

• Align key stakeholders with clear and concise written communication, including any essential campaign emails/updates.
• Support team alignment by communicating marketing strategy, plans, activations, etc., including the creation and presentation of marketing documents/decks.

Document & Reporting Maintenance

• Develop and contribute to weekly agendas for assigned titles.
• Support creation and development of key documents.

Data/Research & Analytics

• Embrace a data-driven mindset and use research often to guide and support tactical decision-making.
• Track competitive activity and new marketing opportunities in the industry.

Innovative Thinking & Activation Support

• Demonstrate an ability to think outside-the-box.
• Contribute to the ideation and execution of "big ideas" when needed, helping with SOWs, deliverables, and cross-functional team communication and alignment.

Basic Qualifications

• Bachelor's degree required.
• 4-6 years working in marketing or entertainment.
• A team player mindset.
• Stellar organizational skills with an ability to prioritize and manage workload, working across multiple campaigns at any given time.
• Strong verbal and communication skills with a keen attention to detail.
• A positive attitude and the ability to thrive in a collaborative, yet fast-paced work environment.

Additional Qualifications

• Experience in Streaming, driving Original Series marketing a plus.
• Passionate about all things pop culture and entertainment.