Licensed Marketing Manager — TV & Streaming Campaigns

Eliassen Group; Burbank (CA); Hybrid; USD 69,000 - 76,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with company matching

Life insurance

Job summary

Eliassen Group in Burbank, CA is seeking a Licensed Marketing Manager to develop and execute marketing campaigns for licensed and exclusive streaming content, while managing relationships with studio and content partners. This role focuses on TV marketing, campaign strategy, partner management, and cross-functional coordination.

The ideal candidate will organize complex campaigns, collaborate across teams, leverage performance data, and demonstrate a sustained passion for television and

Qualifications

• Bachelor's degree in a relevant field or equivalent professional experience.

Responsibilities

• Manage relationships with licensed content and studio partners.
• Develop marketing strategies and launch plans for licensed and exclusive shows.
• Track content launches and marketing priorities.
• Serve as campaign manager from planning through execution and reporting.
• Partner with Media, Creative, PR, CRM, Social, Content Acquisition, Growth, Engagement, Research, and On-Channel teams.
• Write creative briefs and collaborate with internal or external agencies on concepts and assets.
• Support content and fan-focused campaigns across genres including true crime, unscripted, and sitcoms.
• Assemble cross-functional plans into presentations and campaign documents.
• Communicate campaign plans, updates, and needs to external partners.
• Compile metrics and analyze performance to identify optimization opportunities.
• Develop post-campaign wrap reports with performance data, results, and key learnings.
• Manage applicable licensed media and production budgets.
• Stay current on the licensed TV landscape and entertainment culture to identify opportunities.

Skills

Campaign strategy

Partner management

Cross-functional coordination

Data analysis

Campaign planning

Education

Bachelor's degree

Job description

Eliassen Group in Burbank, CA is seeking a Licensed Marketing Manager to develop and execute marketing campaigns for licensed and exclusive streaming content, while managing relationships with studio and content partners. This role focuses on TV marketing, campaign strategy, partner management, and cross-functional coordination.

The ideal candidate will organize complex campaigns, collaborate across teams, leverage performance data, and demonstrate a sustained passion for television and