marketing manager in demand generation

HireHi; Georgia; On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Travel opportunities

Job summary

HireHi is seeking an experienced marketing leader to drive data-informed B2B marketing for its software solutions. You will partner with product, sales, and customer service to create compelling content and materials that advance prospects through the funnel.

You will lead multi-channel campaigns, monitor results with analytics, manage budgets, mentor the team, and ensure consistent brand messaging across channels while aligning marketing and sales for maximum ROI.

Qualifications

• Bachelor’s degree in marketing, business, or a related field, or related experience.
• 7+ Years of marketing experience, focused on B2B or software marketing.
• Strong analytical and strategic-thinking skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively and independently in a fast-paced, dynamic environment.
• Familiarity with marketing operations or email systems.
• Proficiency in project management, marketing automation tools, CRM, and other marketing technologies.
• Experience with Microsoft Office (Outlook, Teams, Excel, PowerPoint) and ability to learn other applications.
• Experience with CRMs such as HubSpot or Salesforce.
• Proficiency with business and productivity tools, including Canva, and working knowledge of CRM platforms and business research tools.
• Strong prioritization, problem-solving, time-management, and organizational skills.
• ability to adapt to change and ambiguity.
• Nice to have: Wrike project management platform experience.

Responsibilities

• Develop and execute data-informed marketing strategies that drive demand.
• Partner with product, sales, and customer service to create content and materials for prospects.
• Lead multichannel campaigns across digital ads, email, social media, events, and other platforms.
• Monitor campaign metrics and report on effectiveness; use analytics to improve lead quality.
• Track industry trends and B2B marketing best practices in target markets.
• Manage campaign budgets and allocate resources for ROI.
• Mentor and collaborate with team members to foster learning.
• Maintain consistent brand messaging across channels.
• Align marketing and sales through regular communication.
• Build relationships across disciplines.
• Attend webinars and training to stay up to date on best practices.
• Complete projects and other duties assigned by the supervisor.

Skills

B2B marketing

Marketing analytics

CRM tools

Marketing automation

Content marketing

Project management

Canva

HubSpot

Salesforce

Wrike

Team leadership

Education

Bachelor’s degree in marketing or related field

Tools

HubSpot

Salesforce

Wrike

Canva

Job description

Задачи

• Develop and execute data-informed marketing strategies that drive demand and elevate the company’s solutions and services;
• Partner with product, sales, and customer service teams to create content and marketing materials that support prospects throughout the sales cycle;
• Lead targeted multichannel campaigns across digital advertising, email, social media, events, and other platforms;
• Monitor campaign metrics and report on effectiveness, using analytics to improve lead quality and conversion rates;
• Track industry trends, emerging technologies, and B2B marketing best practices in target markets;
• Manage campaign budgets and allocate resources to initiatives that deliver measurable ROI;
• Mentor and collaborate with team members to foster creativity, accountability, and continuous learning;
• Maintain consistent brand messaging and positioning across marketing channels and materials;
• Align marketing and sales teams through regular communication and collaborative planning;
• Build, maintain, and promote relationships with team members and peers across disciplines;
• Attend webinars and training to stay up to date on relevant best practices;
• Complete projects and other duties assigned by the supervisor.

Требования

• Bachelor’s degree in marketing, business, or a related field, or related experience;
• an equivalent combination of experience, skills, and education is acceptable;
• 7+ Years of marketing experience, focused on B2B or software marketing;
• Demonstrated success developing and executing marketing campaigns;
• Strong analytical and strategic-thinking skills;
• Excellent communication and interpersonal skills;
• Ability to work collaboratively and independently in a fast-paced, dynamic environment;
• Familiarity with marketing operations or email systems;
• Proficiency in project management, marketing automation tools, CRM, and other marketing technologies;
• Experience with Microsoft Office (Outlook, Teams, Excel, PowerPoint) and ability to learn other applications;
• Experience with CRMs such as HubSpot or Salesforce;
• Proficiency with business and productivity tools, including Canva, and working knowledge of CRM platforms and business research tools;
• Strong prioritization, problem-solving, time-management, and organizational skills;
• ability to adapt to change and ambiguity;
• Nice to have: Wrike project management platform experience.

Условия

• Some domestic travel may be required for team onsite meetings, client visits, customer events, industry conferences, and training sessions;
• travel may include air, ground, rideshare, and public transportation;
• The role requires regular onsite attendance for secure system access, collaboration on sensitive technical matters, operational meetings, and hands-on involvement.