marketing manager for academic research

HireHi; United States; Hybrid; USD 93,000 - 146,000; Full time

Job summary

Prolific ищет специалиста по росту, отвечающего за стратегию PLG для self-serve пути клиентов в B2B SaaS. Вы будете формировать и внедрять стратегии привлечения, активации и удержания, работать над онбордингом и опорой воронки, а также управлять платной и органической экспансией.

Требуется 4–7+ лет опыта в Growth/Performance Marketing, умение сотрудничать с Product/Sales/RevOps и ориентированность на данные. Гибридный формат с возможностью удаленной работы в рамках Лондона или глобально.

Qualifications

• 4–7+ лет опыта роста/маркетинга в B2B SaaS с PLG
• Доказанный опыт улучшения acquisition/activation/retention
• Опыт paid acquisition через Google Ads, Meta, LinkedIn и др.
• Опыт построения onboarding, lifecycle и in‑product engagement через Pendo/Appcues
• Сильное аналитическое мышление, работа с PQL и HubSpot/Metabase
• Знание SEO и органического роста
• Умение работать с заинтересованными сторонами (Product, Sales, RevOps, CS)
• Самостоятельная работа в быстром темпе и высоком росте

Responsibilities

• Владение end‑to‑end PLG стратегией для self‑serve пути клиентов
• Разработка и оптимизация onboarding, lifecycle, in‑product messaging и referral программ
• Руководство paid acquisition стратегией в Google Ads, Meta, LinkedIn и др.
• Развитие органического роста через SEO и контент
• Определение PQLs, оптимизация handoffs и улучшение клиентского пути
• Лидерство в экспериментах и анализе для улучшения конверсии и удержания

Skills

PLG funnel ownership

Lifecycle marketing

Onboarding optimisation

Paid acquisition strategy

SEO & content growth

A/B testing & experimentation

Cross-functional collaboration

Analytical mindset

PQLs definition

HubSpot / Metabase

Tools

Pendo

Appcues

HubSpot

Metabase

Google Ads

Meta / LinkedIn ads

Job description

Описание

Prolific operates a marketplace and human data platform that connects researchers and companies with a global pool of participants. Its platform supports academic research and the development of AI systems through high-quality, ethically sourced human behavioral data and feedback. Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи

• Own the end-to-end product-led growth (PLG) strategy for the self-serve customer journey, driving acquisition, activation, engagement and retention
• Develop and optimise onboarding, lifecycle marketing, in-product messaging, referral programmes and customer journeys to improve activation, adoption and long-term retention
• Own paid acquisition strategy across search, social and display, working with agency partners and internal teams to optimise performance, budgets and channel effectiveness
• Drive organic growth through SEO, content and emerging acquisition channels, continually testing new opportunities to grow the self-serve funnel
• Partner with Product, Sales, RevOps and Customer Success to define PQLs, optimise handoffs and improve the end-to-end customer experience
• Lead a culture of experimentation, using data and insights to continuously optimise funnel performance and measure success across acquisition, activation, conversion and retention

Требования

• 4–7+ Years' experience in Growth or Performance Marketing, with demonstrable ownership of an end-to-end product-led growth (PLG) funnel within a B2B SaaS environment
• Proven experience driving measurable improvements across acquisition, activation and retention, not just campaign execution
• Strong understanding of paid acquisition across Google Ads, Meta, LinkedIn and other digital channels, with experience shaping strategy and optimising performance
• Experience building and optimising onboarding, lifecycle and in-product engagement programmes using tools such as Pendo, Appcues or similar
• Strong analytical mindset, with experience measuring funnel performance, defining PQLs, and using platforms such as HubSpot, Metabase or equivalent to inform decisions
• Working knowledge of organic growth channels, including SEO, content-led growth and emerging search (AEO), alongside paid acquisition
• Confident cross-functional stakeholder manager, able to partner with Product, Sales, RevOps and Customer Success, balance competing priorities and influence decisions
• Comfortable working autonomously in a fast-paced, high-growth environment with end-to-end ownership

Условия

Локация: Лондон Remote working is available