Marketing Manager – Events

Jobtailor; Waltham (MA); On-site; USD 100,000 - 130,000; Full time

Job summary

Jobtailor in Waltham, MA seeks a senior marketer to lead end-to-end lead generation and ABM-driven campaigns. You will plan in-person and virtual events, manage budgets, and coordinate cross-functional teams to accelerate pipeline and revenue.

Ideal candidates have 5+ years in B2B marketing, exposure to cybersecurity or fast-moving tech, and strong experience with Monday.com for project planning and measurement.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 5+ years of B2B marketing experience.
• Ideally cybersecurity or fast-moving tech environments experience.
• Experience planning and executing in-person events, including 3rd party events and roundtables.
• Experience planning and executing virtual events, including webinars, roundtables, and podcasts.
• Experience with project management tools such as Monday.com.

Responsibilities

• Develop and execute lead generation programs through marketing activities and events.
• Support integrated ABM strategies targeting high-value accounts in collaboration with Sales.
• Develop campaign and event content and offers aligned with the buyer journey.
• Monitor and analyze event performance, optimizing engagement, conversion, and pipeline acceleration.
• Use marketing technology and processes to manage campaigns, events, audience segmentation, performance metrics, and reporting.
• Collaborate with marketing to create event experiences showcasing company services.
• Lead project management to deliver campaigns and events on time and on budget.
• Own the full lifecycle of physical and virtual campaigns and marketing events, including logistics, swag, materials, promotion, execution, and follow-up.
• Work cross-functionally with marketing, sales, executives, stakeholders, and external vendors.
• Manage event budgets, timelines, booth and collateral needs, speaking opportunities, and attendee engagement.
• Track and report campaign and event performance, lead capture, follow-up workflows, pipeline, and revenue contribution.
• Coordinate campaign and event debriefs to optimize processes.
• Manage lead nurture follow-up and handoffs between Marketing, BD, and Sales

Skills

Lead generation

Integrated ABM

Event planning

Project management

Performance analytics

Education

Bachelor's degree in marketing

Tools

Monday.com

Marketing Technology

Job description

• Develop and execute lead generation programs through marketing activities and events
• Support integrated ABM strategies targeting high-value accounts in collaboration with Sales
• Develop campaign and event content and offers aligned with the buyer journey
• Monitor and analyze event performance, optimizing engagement, conversion, and pipeline acceleration
• Use marketing technology and processes to manage campaigns, events, audience segmentation, performance metrics, and reporting
• Collaborate with marketing to create event experiences showcasing company services
• Lead project management to deliver campaigns and events on time and on budget
• Own the full lifecycle of physical and virtual campaigns and marketing events, including logistics, swag, materials, promotion, execution, and follow-up
• Work cross-functionally with marketing, sales, executives, stakeholders, and external vendors
• Manage event budgets, timelines, booth and collateral needs, speaking opportunities, and attendee engagement
• Track and report campaign and event performance, lead capture, follow-up workflows, pipeline, and revenue contribution
• Coordinate campaign and event debriefs to optimize processes
• Manage lead nurture follow-up and handoffs between Marketing, BD, and Sales

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of B2B marketing experience
• Ideally, experience in cybersecurity or fast-moving tech environments
• Experience planning and executing in-person events, including 3rd party events and roundtables
• Experience planning and executing virtual events, including webinars, roundtables, and podcasts
• Experience with project management tools such as Monday.com

Core Competencies

Demonstrates expertise in developing and executing lead generation programs and integrated ABM strategies, with a strong focus on campaign management and event execution. Proficient in analyzing performance metrics and optimizing engagement to drive pipeline acceleration.

Highest-signal resume keywords

• Lead Generation Programs
• Integrated ABM Strategies
• Event Planning and Execution
• Project Management
• Performance Metrics Analysis

Hard Skills

• B2B Marketing
• Campaign Management
• Audience Segmentation
• Lead Nurture Follow-Up
• Event Performance Monitoring

Soft Skills

• Collaboration
• Communication
• Project Management

Industry Keywords

• Cybersecurity
• Fast-Moving Tech
• In-Person Events
• Virtual Events
• Stakeholder Engagement

Tools & Technologies

• Monday.com
• Marketing Technology