Marketing Manager, Energy & Transportation Solutions

Emploive; Minneapolis (MN); Hybrid; USD 85,000 - 114,000; Full time

Benefits offered by this job

Annual Incentive Program

Medical/Pharmacy Plan

401(k) Plan

Job summary

Xcel Energy is seeking a Marketing Lead for the Customer Energy and Transportation Solutions group to drive strategy and execution for new and mature products. You will leverage customer insights and data to increase product awareness and participation, collaborating across teams to meet business priorities.

The role requires a Bachelor's in Marketing or related field and a track record of 5 years in marketing with 2 years in program/product/brand management.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising or related field.
• 5 years marketing experience or a combination of sales and marketing.
• 2 years in one or more of program, product or brand management.
• Demonstrated knowledge of brand, advertising, and promotion principles and tactics.
• Peer leadership with excellent communication skills and proven results.

Responsibilities

• Synthesize program portfolio team inputs to support development of engaging marketing strategies and annual plan for new/market transformation and mature products.
• Understand customers using internal and external data to determine customer preferences.
• Track and report on assigned budget and KPIs.
• Support product awareness research.
• Identify product and customer experience improvement recommendations.

Skills

Marketing experience

Brand management

Advertising principles

Communication skills

Leadership

Education

Bachelor's degree in Marketing or related field

Tools

AI tools

Job description

Xcel Energy is seeking a Marketing Lead for the Customer Energy and Transportation Solutions group to drive strategy and execution for new and mature products. You will leverage customer insights and data to increase product awareness and participation, collaborating across teams to meet business priorities.

The role requires a Bachelor's in Marketing or related field and a track record of 5 years in marketing with 2 years in program/product/brand management.