Marketing Manager

Xcel Energy Services Inc; United States; Hybrid; USD 85,000 - 114,000; Full time

Benefits offered by this job

Annual Incentive Program

Medical Plan

Dental

Vision

Life Insurance

401(k)

Job summary

Xcel Energy is seeking a Lead Marketing Strategist for the Customer Energy and Transportation Solutions group. You will lead marketing strategy and execution for new/market transformation products, driving customer insights and reporting on KPIs.

You will collaborate with product teams to analyze segmentation, develop bundles, and translate data into compelling value propositions. A strong background in brand management and at least 5 years of marketing experience is required.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising or related field.
• 5 years marketing experience OR a combination of sales and marketing.
• 2 years of experience in one or more of: program, product or brand management.
• Demonstrated knowledge of brand, advertising, and promotion principles and tactics.

Responsibilities

• Synthesize program portfolio inputs to support development of engaging marketing strategies and annual plan for new/market transformation and mature products.
• Perform customer segmentation analysis and distill product value propositions to develop product bundles.
• Understand customers using internal and external data to determine customer preferences.
• Track and report on assigned budget and KPIs.
• Support product awareness research.
• Identify product and customer experience improvement recommendations.

Skills

Marketing strategy

Market research

Brand management

Communication

Education

Bachelor's degree in Marketing or related field

Job description

Xcel Energy (NASDAQ: XEL) is a leading energy provider and Fortune 500 company, dedicated to serving millions of electricity and natural gas customers across eight states: Minnesota, Colorado, Wisconsin, Michigan, North Dakota, South Dakota, New Mexico and Texas. We make energy work better for our customers, helping them thrive every day. That means always raising the bar - delivering better service and providing more reliable, resilient, and sustainable energy. Xcel Energy is a place where you’ll have opportunities to grow, expand your skills, and help lead the clean energy transition. We offer meaningful rewards, recognition, and support to help you build your career and make an impact - both on the job and beyond. Most importantly, it means you’ll be joining a company that knows employees are the driving force behind its success and is committed to helping you be your best. Xcel Energy supports a hybrid work model to enable collaboration and flexibility. Many roles are expected to work onsite three days per week (Tuesday–Thursday); however, work location expectations vary based on role, team, and business needs.

Position Summary

Lead assigned marketing strategy and execution for the Customer Energy and Transportation Solutions group, supporting development of marketing strategy and execution for new/market transformation products and mature products. Drive understanding of business priorities and report on marketing results. Utilize customer insights, data and internal relationships to increase product awareness and participation.

Customer Essential Responsibilities

• Synthesize program portfolio team inputs to support development of engaging marketing strategies and annual plan for new/market transformation and mature products.
• Perform customer segmentation analysis and distill product value propositions to develop product bundles.
• Understand customers using internal and external data to determine customer preferences..
• Track and report on assigned budget and KPIs.
• Support product awareness research.
• Identify product and customer experience improvement recommendations.

Minimum Requirements

• Bachelor's degree in Marketing, Communications, Advertising or related field.
• 5 years marketing experience OR a combination of sales and marketing.
• 2 years of experience in one or more of the following: program, product or brand management.
• Demonstrated knowledge of brand, advertising, and promotion principles and tactics.
• Peer leadership with excellent communication skills and proven results.

Preferred Requirements

• MBA
• Customer research experience
• Market intelligence mining
• Experience using AI

Our Culture

Our culture is grounded in shared values and employee commitments that guide how we work, support one another, and grow together.

Our Values

Connected, Committed, Trustworthy, Safe

Our Employee Commitments

• Work that makes a difference
• A team you can count of
• Opportunities to grow
• Rewards that help you thrive

Xcel Energy provides job applicants reasonable accommodations for disabilities throughout the application process.

If you are in need of an accommodation to complete the application process, now or at any time in the future, please complete the Applicant Accommodation Request Form.

Non-Bargaining

The anticipated starting base pay for this position is: $85,000.00 to $114,000.00 per year.

Benefits

• Annual Incentive Program
• Medical/Pharmacy Plan
• Dental
• Vision
• Life Insurance
• Dependent Care Reimbursement Account
• Health Care Reimbursement Account
• Health Savings Account (HSA) (if enrolled in eligible health plan)
• Limited-Purpose FSA (if enrolled in eligible health plan and HSA)
• Transportation Reimbursement Account
• Short-term disability (STD)
• Long-term disability (LTD)
• Employee Assistance Program (EAP)
• Fitness Center Reimbursement (if enrolled in eligible health plan)
• Tuition reimbursement
• Transit programs
• Employee recognition program
• Pension
• 401(k) plan
• Paid time off (PTO)
• Holidays
• Volunteer Paid Time Off (VPTO)
• Parental Leave

Deadline to Apply: 10/05/26

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Accessibility Statement Xcel Energy endeavors to make https://www.xcelenergy.com and https://jobs.xcelenergy.com accessible to any and all users.

At Xcel Energy, we’re more than an energy company. We’re reinventing how we power communities. Redefining how we care for customers. Reaffirming our commitment to the planet. We’re committed to leading with equity and inclusion. You’re not waiting for change – you’re creating it. You’re driven to protect the environment, support your community, and seek innovation. You want a career that grows with you and an employer who values you. You are reliable, trustworthy and bring integrity to everything you do. We are leading the way in clean energy. We’re using technology and innovation in every facet of our company. We’re providing safe, stable jobs with robust benefits. We keep our customers at the center of all we do. We’re committed to hiring a workforce that reflects the communities we serve. Together, we can provide carbon-free electricity by 2050. Together, we can take care of the environment and our communities. Together, we can create a place where everyone belongs. Together we’re building a better tomorrow.