Marketing Manager

Xcel Energy; Minneapolis (MN); Hybrid; USD 85,000 - 114,000; Full time

Benefits offered by this job

Annual Incentive Program

Medical/Pharmacy Plan

Dental

Vision

Life Insurance

PTO

401(k)

Job summary

Xcel Energy is seeking a Marketing Lead for the Customer Energy and Transportation Solutions group in Minnesota. You will shape marketing strategy, develop programs and bundles, and drive product awareness and participation using customer insights and data.

You will manage budgets and KPIs, conduct research to inform product experiences, and collaborate with cross-functional teams to deliver results. The role follows a hybrid work model with on-site days and flexible collaboration.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising or related field.

Responsibilities

• Synthesize program portfolio team inputs to support development of engaging marketing strategies and annual plan for new/market transformation and mature products.

Skills

Brand management

Marketing strategy

Advertising principles

Data analysis

Leadership

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Advertising or related field

MBA (preferred)

Tools

AI tools

Market research software

Job description

Xcel Energy (NASDAQ: XEL) is a leading energy provider and Fortune 500 company, dedicated to serving millions of electricity and natural gas customers across eight states: Minnesota, Colorado, Wisconsin, Michigan, North Dakota, South Dakota, New Mexico and Texas. We make energy work better for our customers, helping them thrive every day. That means always raising the bar - delivering better service and providing more reliable, resilient, and sustainable energy.

Xcel Energy is a place where you’ll have opportunities to grow, expand your skills, and help lead the clean energy transition. We offer meaningful rewards, recognition, and support to help you build your career and make an impact - both on the job and beyond. Most importantly, it means you’ll be joining a company that knows employees are the driving force behind its success and is committed to helping you be your best.

Xcel Energy supports a hybrid work model to enable collaboration and flexibility. Many roles are expected to work onsite three days per week (Tuesday–Thursday); however, work location expectations vary based on role, team, and business needs.

Position Summary

Lead assigned marketing strategy and execution for the Customer Energy and Transportation Solutions group, supporting development of marketing strategy and execution for new/market transformation products and mature products. Drive understanding of business priorities and report on marketing results. Utilize customer insights, data and internal relationships to increase product awareness and participation. Customer

Essential Responsibilities

• Synthesize program portfolio team inputs to support development of engaging marketing strategies and annual plan for new/market transformation and mature products. Perform customer segmentation analysis and distill product value propositions to develop product bundles.
• Understand customers using internal and external data to determine customer preferences..
• Track and report on assigned budget and KPIs.
• Support product awareness research.
• Identify product and customer experience improvement recommendations.

Minimum Requirements

Bachelor's degree in Marketing, Communications, Advertising or related field.

• 5 years marketing experience OR a combination of sales and marketing.
• 2 years of experience in one or more of the following: program, product or brand management.
• Demonstrated knowledge of brand, advertising, and promotion principles and tactics.
• Peer leadership with excellent communication skills and proven results.

Preferred Requirements :

• MBA
• Customer research experience
• Market intelligence mining
• Experience using AI

Our culture is grounded in shared values and employee commitments that guide how we work, support one another, and grow together.

Our Values

Connected, Committed, Trustworthy, Safe

Our Employee Commitments

• Work that makes a difference
• A team you can count of
• Opportunities to grow
• Rewards that help you thrive

Xcel Energy provides job applicants reasonable accommodations for disabilities throughout the application process. If you are in need of an accommodation to complete the application process, now or at any time in the future, please complete the Applicant Accommodation Request Form (https://forms.cloud.microsoft/pages/responsepage.aspx?id=g6WyJAVcaku06U4S3AAlrVld9SFTyvlNkqxgjYWAK9xUQ1JIS1JUSjg3TkNXU1hVU01PS1pVSEVDNSQlQCN0PWcu&route=shorturl) .

Non-Bargaining

The anticipated starting base pay for this position is: $85,000.00 to $114,000.00 per year

This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave

Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.

In any materials you submit, you may redact or remove age-identifying information including but not limited to dates of school attendance and graduation. You will not be penalized for redacting or removing this information.

Deadline to Apply: 10/05/26

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Accessibility Statement

Xcel Energy endeavors to make https://www.xcelenergy.com and https://jobs.xcelenergy.com accessible to any and all users. If you are in need of an accommodation to complete the application process, now or at any time in the future, please complete the Applicant Accommodation Request Form (https://forms.cloud.microsoft/r/DyR78vcb7K) . For any other application related questions, including application follow-ups or technical issues, please use our Recruiting Assistance, Electra, for assistance. Electra can be found in the lower right-hand corner of our Xcel Energy Careers site.