AI-Driven Marketing Lead — Energy & Customer Growth

Xcel Energy; Minneapolis (MN); Hybrid; USD 85,000 - 114,000; Full time

Benefits offered by this job

Annual Incentive Program

Medical/Pharmacy Plan

Dental

Vision

Life Insurance

PTO

401(k)

Job summary

Xcel Energy is seeking a Marketing Lead for the Customer Energy and Transportation Solutions group in Minnesota. You will shape marketing strategy, develop programs and bundles, and drive product awareness and participation using customer insights and data.

You will manage budgets and KPIs, conduct research to inform product experiences, and collaborate with cross-functional teams to deliver results. The role follows a hybrid work model with on-site days and flexible collaboration.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising or related field.

Responsibilities

• Synthesize program portfolio team inputs to support development of engaging marketing strategies and annual plan for new/market transformation and mature products.

Skills

Brand management

Marketing strategy

Advertising principles

Data analysis

Leadership

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Advertising or related field

MBA (preferred)

Tools

AI tools

Market research software

Job description

Xcel Energy is seeking a Marketing Lead for the Customer Energy and Transportation Solutions group in Minnesota. You will shape marketing strategy, develop programs and bundles, and drive product awareness and participation using customer insights and data.

You will manage budgets and KPIs, conduct research to inform product experiences, and collaborate with cross-functional teams to deliver results. The role follows a hybrid work model with on-site days and flexible collaboration.