Marketing Manager - Demand Gen

Comprehensive Eyecare Partners; Henderson (NV); On-site; USD 90,000 - 135,000; Full time

Job summary

Comprehensive EyeCare Partners is seeking a Marketing Manager - Demand Gen to own patient acquisition across the CompEye portfolio. This hands-on role sits at the intersection of paid media, analytics, and growth strategy—building and optimizing programs that drive new patients and convert them into premium surgical cases.

You'll work with the VP of Growth & Marketing to run Google Ads, Meta, and email campaigns, while building reporting infrastructure to measure performance and ROI.

Qualifications

• Bachelor’s degree in a relevant field is required.
• Experience with paid media campaigns (Google Ads, Meta) and analytics is preferred.
• Ability to plan, launch, and optimize demand-gen programs to drive patient acquisition.

Responsibilities

• Plan, build, and optimize paid search campaigns (Google Ads, LSAs) across portfolio practices.
• Manage Meta Ads and display/programmatic campaigns for awareness and patient acquisition.
• Own day-to-day campaign management: bidding, budgets, ad copy, targeting, testing.
• Coordinate with attribution partner (Atra) for clean data and proper tracking.
• Build performance dashboards showing patient acquisition cost, conversion, and ROIs.
• Lead attribution modeling linking marketing spend to appointments and premium conversions.
• Deliver regular performance reports to VP of Marketing and executive leadership.

Skills

Paid media management

Google Ads

Meta Ads

Analytics & reporting

Attribution modeling

Email marketing

Education

Bachelor’s degree in a relevant field

Tools

Atra

Vital Interaction

UTM tracking

Google Analytics

Dashboards software

Job description

Comprehensive EyeCare Partners is one of the nation’s largest vision care management service organization. CompEye is focused on providing best-in-class, full-spectrum practice management and administrative services to its affiliated physicians and practices in support of their mission to deliver clinical excellence. Our Mission: Building the nation’s preeminent eye care services company by partnering with world class physicians to drive superior clinical and surgical outcomes, while optimizing the patient experience.Position SummaryWe're hiring a Marketing Manager - Demand Gen to own patient acquisition marketing across the CompEye portfolio. This is a hands-on, high-impact role sitting at the intersection of paid media, analytics, and growth strategy — building and optimizing the programs that drive new patients through the door and convert them into premium surgical cases.You'll work directly with the VP of Growth & Marketing to execute campaigns across Google Ads, Meta, and email, while building the reporting infrastructure that lets us understand what's working and scale it. This role is ideal for someone who is equally comfortable pulling performance data and presenting insights to leadership.Roles and ResponsibilitiesPlan, build, and optimize paid search campaigns (Google Ads, LSAs) across all portfolio practicesManage Meta Ads and display/programmatic campaigns for awareness and patient acquisitionOwn day-to-day campaign management: bidding, budgets, ad copy, targeting, and testingCoordinate with our paid search attribution partner (Atra) to ensure clean data and proper trackingIdentify underperforming campaigns and proactively surface recommendationsBuild and maintain performance dashboards that give clear visibility into patient acquisition cost, conversion, and channel ROIOwn attribution modeling — connecting marketing spend to scheduled appointments and premium conversion outcomesDeliver regular performance reports to the VP of Marketing and contribute to executive-level reporting on marketing ROIBuild and execute email campaigns supporting surgical conversion, seasonal promotions, and patient re-engagementPartner with Vital Interaction (our patient communication platform) to segment and target the right patients at the right timeMaintain clean UTM hygiene, tracking infrastructure, and consistent naming conventions across all campaignsPartner with IT and the call center to ensure complete funnel visibility from first click to booked appointmentWork closely with the call center team to align campaign volume with capacity and ensure lead qualityCollaborate with practice-level teams to understand local competitive context and patient demand signalsCoordinate with creative resources on ad assets, landing pages, and messagingEducation RequirementsBachelor’s degree in a relevant field is requiredPhysical DemandsWhile performing the duties of this job, the teammate is regularly required to use hands to finger, handle, or feel. The employee is frequently required to stand, walk, and sit. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.BenefitsGenerous Paid Time OffMedical, dental and vision benefitsPaid HolidaysCompany paid life insurance401(K)Paid mileage between practices during work hoursOn-going education available including certification reimbursementDiscount Programs Including Vision discounts on products and services