Marketing Manager: Brand, SEO & GEO Strategy

G10 Inc; Delavan (WI); On-site; USD 110,000 - 150,000; Full time

Job summary

G10 Fulfillment is seeking a Marketing Manager to own brand direction, SEO strategy, and content across marketing channels. You will guide the parent company's teams on ICP keywords and tone to differentiate G10 in hazardous materials and regulated fulfillment.

You will lead organic social programs, develop thought leadership content with executive signatures, coordinate quarterly webinars, and drive GEO initiatives to improve AI citation accuracy.

Qualifications

• Eight or more years of B2B marketing experience in logistics or a related complex services sector.
• Direct experience with SEO and content strategy, including managing an SEO team or agency.
• Ability to author or edit executive-level thought leadership content with leadership conviction.
• Experience running organic social programs across multiple platforms.
• Ability to lead a marketing team and provide critical feedback to external partners.
• Strong written communication for technical operations leaders.
• Experience with LLM or generative engine optimization (GEO).

Responsibilities

• Brand and content direction: Own G10's brand voice and content standards across marketing channels; direct SEO and content teams on ICP keywords.
• Thought leadership and PR: Review, edit and publish bylined content with executive signatures; support quarterly trade press pitches.
• Social and organic channels: Own the organic calendar and post 2–3 times weekly across LinkedIn, TikTok, Facebook, Instagram, Reddit, YouTube; track engagement with named accounts.
• Webinars and customer proof: Present or line up experts for quarterly webinars; refresh 3–5 reference customers twice a year for case studies.
• Mid funnel content support: Write gated lead magnet content and approve segment email nurture messaging.
• Cross functional cadence: Participate in Revenue Engine meetings and monthly business reviews; report on content and funnel activity.
• LLM and AI visibility leadership: Own GEO strategy and ensure accurate AI citations for G10 across engines.

Skills

B2B marketing

SEO strategy

Content creation/editing

Social media management

Executive thought leadership

Cross-functional leadership

Job description

G10 Fulfillment is seeking a Marketing Manager to own brand direction, SEO strategy, and content across marketing channels. You will guide the parent company's teams on ICP keywords and tone to differentiate G10 in hazardous materials and regulated fulfillment.

You will lead organic social programs, develop thought leadership content with executive signatures, coordinate quarterly webinars, and drive GEO initiatives to improve AI citation accuracy.