B2B Logistics Marketing Lead - SEO & Thought Leadership

Delavanchevy; Delavan (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

G10 Fulfillment is seeking a Marketing Manager to own brand voice and content standards across channels, guiding SEO and content teams against ICP keywords for hazardous materials fulfillment, lithium battery compliance, and combined B2B and D2C execution. You will shape thought leadership with executive bylines and oversee native social and webinar programs.

You will lead organic social, co-locate with the parent company's marketing on content and PR, and drive GEO/LLM strategies to ensure

Qualifications

• Eight+ years of B2B marketing experience in logistics, supply chain, or similar complex services.
• Direct, hands-on SEO and content strategy experience with an SEO team or agency.
• Proven ability to craft or edit executive-level thought leadership content with leadership conviction.

Responsibilities

• Brand and content direction: own G10's brand voice and site content across channels; guide SEO and content teams on ICP keywords.
• Thought leadership and PR: publish bylined content monthly and provide proof-points for trade press pitches.
• Social and organic channels: manage the organic calendar and execute on LinkedIn, TikTok, Facebook, Instagram, Reddit, YouTube.
• Webinars and customer proof: present or coordinate webinars quarterly; refresh 3–5 reference customers for case studies.
• Mid funnel content support: write gated lead magnet content and approve segment emails.
• Cross functional cadence: participate in Revenue Engine Meeting and monthly CRO reviews; report on channel performance.
• LLM and AI visibility leadership: own GEO strategy and ensure accurate AI citation for G10 in answer engines.

Skills

B2B marketing

SEO & content

Executive thought leadership

Organic social management

Cross-functional collaboration

GEO/LLM strategy

Job description

G10 Fulfillment is seeking a Marketing Manager to own brand voice and content standards across channels, guiding SEO and content teams against ICP keywords for hazardous materials fulfillment, lithium battery compliance, and combined B2B and D2C execution. You will shape thought leadership with executive bylines and oversee native social and webinar programs.

You will lead organic social, co-locate with the parent company's marketing on content and PR, and drive GEO/LLM strategies to ensure