Marketing Manager (B2B)

LHH; United States; Hybrid; USD 85,000 - 120,000; Full time

Job summary

LHH is seeking a Marketing Manager in the Dallas, TX area for a strategic and hands-on role. You will own the marketing calendar, guide content strategy, and drive campaigns across digital and traditional channels to support business growth.

The ideal candidate has 3+ years in B2B marketing within financial services, strong writing and project management skills, and experience coordinating external agencies to deliver measurable results.

Qualifications

• 3+ years of B2B marketing experience within the financial services industry.
• Bachelor’s degree in marketing, communications, business, or related field preferred.
• Demonstrated experience developing content strategies and managing content across multiple channels.
• Strong writing, editing, and content creation skills with the ability to translate complex topics into clear, compelling messaging.
• Experience managing social media channels and developing content that supports brand awareness, engagement, and business objectives.
• Working knowledge of digital marketing execution, including email marketing, website management, SEO, paid media, marketing automation, and performance analytics.
• Experience managing external agencies, freelancers, vendors, or other marketing partners.
• Experience creating sales enablement materials and partnering with sales teams in a B2B environment.

Responsibilities

• Develop and manage an integrated B2B financial services marketing strategy aligned with company priorities, revenue goals, and target audiences.
• Own the content strategy, calendar, and content management process across digital and traditional channels.
• Create and edit marketing content as needed, including website copy, emails, social posts, presentations, case studies, and other campaign assets.
• Manage external agency partners responsible for technical digital marketing initiatives, including paid media, SEO, website optimization, analytics, and marketing technology support.
• Plan, execute, and optimize digital marketing campaigns across email, web, paid, organic, and other relevant channels.
• Lead the company’s social media strategy and day-to-day channel management, including content planning, publishing, engagement, and performance reporting.
• Partner with sales to develop enablement tools and collateral, including presentations, one-sheets, proposals, product materials, case studies, and campaign resources.
• Plan and support industry events, conferences, webinars, sponsorships, and customer-facing programs from promotion through post-event follow-up.
• Track campaign and channel performance, translate data into actionable insights, and recommend opportunities to improve results.
• Maintain brand consistency across all marketing communications, assets, and partner-produced work.
• Coordinate timelines, budgets, vendors, and internal stakeholders to ensure marketing initiatives are delivered on time and within scope.

Skills

B2B Marketing

Content Strategy

Digital Marketing

Campaign Management

Writing & Editing

Analytics & Reporting

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Marketing Automation Platforms

SEO/SEM Tools

CRM Systems

Job description

LHH is currently recruiting for a strategic and hands-on Marketing Manager for a permanent opportunity with our client in the Dallas, TX area. This role will own the marketing calendar, guide content strategy and development, execute campaigns, and manage external agency partners supporting technical digital marketing programs. The ideal candidate is an organized, collaborative marketer with recent B2B and financial services experience who can balance strategy with execution and create programs that strengthen brand visibility, generate engagement, and support business growth. This is a hybrid opportunity with our client in the Dallas area.

Responsibilities:

• Develop and manage an integrated B2B financial services marketing strategy aligned with company priorities, revenue goals, and target audiences.
• Own the content strategy, calendar, and content management process across digital and traditional channels.
• Create and edit marketing content as needed, including website copy, emails, social posts, presentations, case studies, and other campaign assets.
• Manage external agency partners responsible for technical digital marketing initiatives, including paid media, SEO, website optimization, analytics, and marketing technology support.
• Plan, execute, and optimize digital marketing campaigns across email, web, paid, organic, and other relevant channels.
• Lead the company’s social media strategy and day-to-day channel management, including content planning, publishing, engagement, and performance reporting.
• Partner with sales to develop enablement tools and collateral, including presentations, one-sheets, proposals, product materials, case studies, and campaign resources.
• Plan and support industry events, conferences, webinars, sponsorships, and customer-facing programs from promotion through post-event follow-up.
• Track campaign and channel performance, translate data into actionable insights, and recommend opportunities to improve results.
• Maintain brand consistency across all marketing communications, assets, and partner-produced work.
• Coordinate timelines, budgets, vendors, and internal stakeholders to ensure marketing initiatives are delivered on time and within scope.

Qualifications:

• 3+ years of B2B marketing experience within the financial services industry is required, with a background in demand generation, content marketing, digital marketing, or a related discipline.
• Bachelor’s degree in marketing, communications, business, or a related field preferred.
• Demonstrated experience developing content strategies and managing content across multiple channels.
• Strong writing, editing, and content creation skills with the ability to translate complex topics into clear, compelling messaging.
• Experience managing social media channels and developing content that supports brand awareness, engagement, and business objectives.
• Working knowledge of digital marketing execution, including email marketing, website management, SEO, paid media, marketing automation, and performance analytics.
• Experience managing external agencies, freelancers, vendors, or other marketing partners.
• Experience creating sales enablement materials and partnering with sales teams in a B2B environment.
• Ability to manage multiple projects, priorities, deadlines, and stakeholders in a fast-paced environment.
• Strong analytical, communication, and project management skills.
• Ability to work hybrid at our client’s office in Dallas.