Marketing Director

Solomon Page; New York (NY); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Career growth opportunities

Job summary

Solomon Page represents a global commercial finance client seeking a Director of Marketing in New York City. This strategic, hands-on role leads brand, demand generation, product marketing, content, digital, events, and business development support.

The ideal candidate has 7+ years in B2B marketing in financial services or fintech, a builder mindset, and strong AI fluency to drive growth in a lean, entrepreneurial environment.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 7+ years in marketing, communications, or business development, B2B finance/fintech preferred.
• Strong writing, editing, and messaging to translate complex financial/tech topics.
• Proven experience leading multi-channel campaigns and sales enablement.
• Familiarity with digital marketing tools, analytics, CRM, and marketing automation.

Responsibilities

• Develop and execute a company-wide marketing strategy across three business units.
• Lead brand, demand generation, product marketing, content, digital, events, and operations.
• Partner with leadership to drive market visibility and revenue growth.
• Build reporting structures and plan for future team needs.
• Manage a small team and external agencies.

Skills

Executive leadership

Strategic marketing

Demand generation

Product marketing

Content marketing

AI fluency

Budget management

Team building

Digital marketing tools

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

CRM systems

Marketing automation (e.g., HubSpot)

Adobe Creative Suite

InDesign

Canva

Job description

Our client, a global commercial finance company serving small and medium‑sized businesses across multiple divisions — spanning lending, risk mitigation, and financial technology — is seeking a Director of Marketing to lead their full marketing function. This is a strategic, hands‑on leadership role responsible for building and executing marketing across brand, demand generation, product marketing, content, digital, events, and business development support. The ideal candidate brings strong B2B marketing experience, a builder mindset, practical AI fluency, and the ability to operate both strategically and tactically in a lean, entrepreneurial environment. This role reports directly to the CEO and is based in New York City on a hybrid schedule.

Responsibilities:

• Develop and execute a company-wide marketing strategy aligned with growth objectives and division‑specific priorities across three distinct business units.
• Lead the full marketing function spanning brand positioning, demand generation, product marketing, content, digital, events, marketing operations, and business development support.
• Partner with senior leadership and business development teams to drive market visibility, client engagement, and revenue growth.
• Establish marketing priorities, processes, reporting structures, and future team needs within a fast‑moving, resource‑conscious environment.
• Manage a small team of direct reports and external vendors, agencies, designers, and marketing technology providers.

Demand Generation & Revenue Marketing:

• Build and execute account‑based marketing programs targeting priority prospects, referral sources, lending partners, brokers, and strategic accounts.
• Develop a measurable demand generation strategy that supports pipeline creation, account engagement, and revenue influence.
• Oversee the full lead‑to‑close marketing flow, including marketing technology, campaign tracking, lead management, and sales handoff.
• Use data and analytics to assess campaign performance and continuously improve marketing effectiveness.

Product Marketing & Business Development Support:

• Establish product marketing capabilities across all three business divisions, translating complex financial and technology solutions into clear, compelling messaging.
• Develop and maintain sales collateral, pitch materials, presentations, case studies, one‑pagers, product sheets, and client‑facing content.
• Support cross‑selling initiatives and help articulate the full value of the company's platform to clients and prospects.

AI-Enabled Marketing & Innovation:

• Identify and implement practical AI use cases to improve marketing efficiency across content development, campaign execution, research, reporting, and sales enablement.
• Apply AI‑powered tools in a business‑relevant context while maintaining quality, accuracy, and brand consistency.
• Evaluate opportunities to enhance marketing workflows, automation, segmentation, and reporting through emerging technology.

Content, Digital, Events & Communications:

• Manage content across the website, email campaigns, social media, case studies, thought leadership, and client communications.
• Plan and oversee events, webinars, conferences, sponsorships, and client engagement opportunities.
• Support public relations, company announcements, award submissions, and external communications.
• Partner with HR on employer branding and recruitment‑related marketing materials.

Required Qualifications:

• Bachelor's degree in marketing, communications, business, or a related field.
• 7+ years of relevant marketing, communications, or business development experience, preferably in commercial finance, financial services, fintech, professional services, lending, insurance, or a related B2B environment.
• Strong writing, editing, and messaging skills with the ability to translate complex financial or technical subject matter into clear, accessible content.
• Proven experience developing marketing campaigns, sales collateral, email campaigns, social media content, presentations, and client‑facing materials.
• Familiarity with digital marketing tools, Google Analytics, email marketing platforms, CRM systems, and social media management.
• Comfortable operating in a hands‑on capacity while contributing to broader strategic direction — must be able to work at both the strategic and executional level.
• Strong project management skills with the ability to juggle multiple priorities, deadlines, and stakeholders simultaneously.
• Experience with Adobe Creative Suite, InDesign, Canva, or similar design tools is preferred.
• Experience supporting events, conferences, webinars, or trade shows is preferred.
• Financial services, commercial lending, asset‑based lending, trade credit insurance, factoring, or fintech background is a strong plus.

Compensation and Benefits:

• Comprehensive benefits package including medical, dental, and vision coverage
• Opportunities for career growth and development