Marketing Data & Analytics Strategy Manager

Shield; San Mateo (CA); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Medical Coverage

Mental Health EAP

Parental Leave

Stock Benefits

401K Match

Flexible Hours

Onsite Gym

Gym Discount

Free Parking

Pet Insurance

Job summary

Shield AI is seeking a Marketing Data & Analytics Strategy Manager to own the data and analytics strategy for the Marketing organization and drive operational execution. You will partner with marketing leadership and cross-functional teams to define data structures, reporting, and how insights inform strategic decisions.

You will own centralized dashboards, translate data into executive narratives, and work with engineers to implement analytics infrastructure using SQL, data modeling, and tools

Qualifications

• Define data and reporting requirements with stakeholders.
• Design how marketing data should be structured, stored and governed.
• Own executive-level cross-functional performance analyses and narratives.
• Partner with MarTech, data engineering and contractors on infrastructure decisions.
• Hands-on fluency in SQL, data modeling, ETL concepts and dashboards.

Responsibilities

• Own the data and analytics strategy for the Marketing organization.
• Define data structures, schemas, and reporting structures for marketing data.
• Design centralized reporting and dashboards across the marketing funnel.
• Synthesize data across channels into clear executive narratives for the C-suite.
• Collaborate with engineers on data pipelines and analytics infrastructure.

Skills

Marketing analytics

SQL

Data modeling

ETL concepts

Executive storytelling

Cross-functional collaboration

Data governance

Dashboarding

Tools

Google BigQuery

Google Analytics

Looker Studio

Tableau

Salesforce

Marketo

Job description

• Shield AI is seeking a highly motivated Marketing Data & Analytics Strategy Manager to own the data and analytics strategy for the Marketing organization, and to drive operational execution alongside it
• This role will work closely with Marketing leadership and cross-functional partners to define how marketing data is structured, reported, and used to inform decisions
• The ideal candidate combines a strategic mind with hands-on technical fluency
• They can sit with stakeholders to define requirements and design how data should be structured and stored, partner closely with technical builders on pipeline and infrastructure decisions, and own cross-functional performance analysis at the CMO level, turning that analysis into clear storylines for the C-suite
• Own the definition of marketing data and reporting requirements. Partner with stakeholders across Marketing and cross-functional teams to translate business questions into clear data specifications, schemas, and reporting structures
• Design how marketing data is structured, stored, and governed, partnering closely with MarTech, data engineering, and contractors to ensure infrastructure and pipeline decisions map back to business requirements
• Bring enough technical fluency (SQL, data modeling, ETL concepts) to review technical designs, troubleshoot issues, and be a credible partner to the engineers and vendors building the infrastructure
• Own the design and maintenance of centralized reporting and dashboards across the marketing funnel, ensuring a consistent, single source of truth for leadership
• Lead cross-functional performance analyses at the CMO level, synthesizing data across channels and functions into a clear view of what happened, why, and what to do next
• Prepare executive updates, business reviews, and strategic storylines for Marketing leadership and the C-suite, translating complex data into clear, action-oriented narratives
• Partner with Marketing leadership on annual and quarterly operating plans, defining metrics and targets and tracking progress against goals
• Proactively identify opportunities to improve data quality, instrumentation, and operational efficiency across marketing programs

Benefits

• Excellent Medical Coverage
• Mental Health Employee Assistance Program
• Paid Parental Leave
• Pet Insurance
• Flexible Work Hours
• Onsite Gym (DC)
• Gym Discount (San Diego)
• Free Parking
• Competitive Compensation
• Stock Benefits
• 401K Services and Match

5-8 years of experience in marketing analytics, marketing operations, strategy consulting, or a similar role, with a track record spanning both strategic analysis and data/schema ownershipDemonstrated experience defining data and reporting requirements with stakeholders and designing how that data should be structured and storedExperience owning executive-level, cross-functional performance analysis, synthesizing data across channels into a strategic narrative for senior leadershipHands-on technical fluency, including SQL, data modeling, and enough understanding of ETL and data pipeline concepts to partner effectively with engineers and MarTech on build decisionsStrong storytelling and executive communication skills, with the ability to translate complex data into clear, C-suite-ready narrativesExperience with analytics tools such such as Google BigQuery, Google Analytics, Marketo, Looker Studio / Tableau, and SalesforceHighly proactive and self-starting, able to operate with a high degree of ownership and autonomyStrong project management skills, with a demonstrated ability to drive cross-functional initiatives from planning through executionDirect experience building or maintaining ETL pipelines, data models, or analytics infrastructureFamiliarity with marketing funnel measurement and attribution modelsFluent in AI/automation tools to improve analytics, reporting, or marketing workflows