Marketing Manager: ABM & Event Growth Lead

Jobtailor; Waltham (MA); On-site; USD 100,000 - 130,000; Full time

Job summary

Jobtailor in Waltham, MA seeks a senior marketer to lead end-to-end lead generation and ABM-driven campaigns. You will plan in-person and virtual events, manage budgets, and coordinate cross-functional teams to accelerate pipeline and revenue.

Ideal candidates have 5+ years in B2B marketing, exposure to cybersecurity or fast-moving tech, and strong experience with Monday.com for project planning and measurement.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 5+ years of B2B marketing experience.
• Ideally cybersecurity or fast-moving tech environments experience.
• Experience planning and executing in-person events, including 3rd party events and roundtables.
• Experience planning and executing virtual events, including webinars, roundtables, and podcasts.
• Experience with project management tools such as Monday.com.

Responsibilities

• Develop and execute lead generation programs through marketing activities and events.
• Support integrated ABM strategies targeting high-value accounts in collaboration with Sales.
• Develop campaign and event content and offers aligned with the buyer journey.
• Monitor and analyze event performance, optimizing engagement, conversion, and pipeline acceleration.
• Use marketing technology and processes to manage campaigns, events, audience segmentation, performance metrics, and reporting.
• Collaborate with marketing to create event experiences showcasing company services.
• Lead project management to deliver campaigns and events on time and on budget.
• Own the full lifecycle of physical and virtual campaigns and marketing events, including logistics, swag, materials, promotion, execution, and follow-up.
• Work cross-functionally with marketing, sales, executives, stakeholders, and external vendors.
• Manage event budgets, timelines, booth and collateral needs, speaking opportunities, and attendee engagement.
• Track and report campaign and event performance, lead capture, follow-up workflows, pipeline, and revenue contribution.
• Coordinate campaign and event debriefs to optimize processes.
• Manage lead nurture follow-up and handoffs between Marketing, BD, and Sales

Skills

Lead generation

Integrated ABM

Event planning

Project management

Performance analytics

Education

Bachelor's degree in marketing

Tools

Monday.com

Marketing Technology

Job description

Jobtailor in Waltham, MA seeks a senior marketer to lead end-to-end lead generation and ABM-driven campaigns. You will plan in-person and virtual events, manage budgets, and coordinate cross-functional teams to accelerate pipeline and revenue.

Ideal candidates have 5+ years in B2B marketing, exposure to cybersecurity or fast-moving tech, and strong experience with Monday.com for project planning and measurement.