Marketing Manager

Wolfe Eye Clinic; West Des Moines (IA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Dental insurance

401k

Paid time off

Job summary

Wolfe Eye Clinic in West Des Moines, IA, is seeking a Marketing Manager to lead the marketing and communications strategy for the medical practice. This onsite role includes developing growth-focused plans, managing the marketing budget, and guiding branding across digital and print channels, with daily travel to Wolfe Eye Clinic locations throughout Iowa as needed.

The candidate will partner with physicians and operations to enhance patient engagement, drive community outreach, and analyze

Qualifications

• Bachelor’s degree in marketing, Communications, Business Administration, or related field required.
• 3-5 years of progressively responsible marketing experience.
• Strong analytical, organizational, communication, and project management skills.
• Experience utilizing marketing analytics and performance data to support business decisions.
• Proficiency in Adobe Creative Suite, Canva, Microsoft Office, and digital marketing platforms.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with growth objectives.
• Establish annual marketing priorities and plans for clinic growth and patient engagement.
• Monitor marketing performance metrics and optimize ROI.
• Manage the annual marketing budget and allocate resources.
• Direct branding, communications, and public relations across digital and print channels.
• Lead community outreach and promotional events across all locations.
• Analyze patient acquisition metrics and prepare performance reports for leadership.

Skills

Marketing strategy

Budget management

Analytics

Project management

Communication

Brand management

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or related field

Tools

Adobe Creative Suite

Canva

Microsoft Office

Digital marketing platforms

Job description

Marketing ManagerIn medical practice since 1919, Wolfe Eye Clinic is a multi-specialty clinic providing surgical services and vision care throughout Iowa. At Wolfe Eye Clinic, we create Better Vision for a Better Life.Onsite Position based in West Des Moines, IA, with day travel to Wolfe Eye Clinic locations throughout Iowa as needed.The Marketing Specialist is responsible for developing, implementing, and directing marketing and communications strategies that support organizational growth, patient acquisition, physician outreach, and brand awareness across all Wolfe Eye Clinic locations.Essential Duties and ResponsibilitiesStrategic Marketing LeadershipDevelop and execute comprehensive marketing strategies aligned with organizational objectives and growth initiatives.Establish annual marketing priorities and develop plans to support clinic growth, service line expansion, and patient engagement.Monitor and evaluate marketing performance metrics and recommend adjustments to maximize effectiveness and return on investment.Budget and Resource ManagementDevelop and manage the annual marketing budget and allocate resources to support organizational priorities.Evaluate and authorize marketing expenditures within approved budget guidelines.Communications and Brand ManagementDirect the development and implementation of marketing communications, branding initiatives, and public relations activities.Determine messaging strategies and brand standards across all digital, print, and community-facing communications.Provide oversight of website content, digital marketing campaigns, email communications, social media platforms, and online reputation management.Serve as the primary contact for media inquiries, advertising opportunities, and public relations activities.Operational and Business ConsultationPartner with physicians, operational leaders, Human Resources, and Business Development to identify opportunities that support strategic organizational goals.Serve as an internal consultant on marketing initiatives, patient engagement strategies, recruitment marketing efforts, and community outreach programs.Develop and implement marketing initiatives for new services, locations, and organizational growth opportunities.Community and Outreach LeadershipDirect community relations activities, sponsorships, partnerships, and outreach initiatives across all clinic locations.Lead the planning and execution of promotional events and marketing programs that strengthen brand awareness and community engagement.Represent Wolfe Eye Clinic at community, professional, and industry events as needed.Reporting and AnalyticsAnalyze marketing data and patient acquisition metrics to evaluate program effectiveness and support strategic decision-making.Prepare and present marketing performance reports to leadership and physicians.Other DutiesPerform other related duties and special projects as assigned.QualificationsRequired:Bachelor’s degree in marketing, Communications, Business Administration, or related field OR Minimum of 3-5 years of progressively responsible marketing experience.Demonstrated experience developing and implementing marketing strategies and managing marketing budgets.Strong analytical, organizational, communication, and project management skills.Experience utilizing marketing analytics and performance data to support business decisions.Proficiency in Adobe Creative Suite, Canva, Microsoft Office, and digital marketing platforms.If you are interested in being part of a quality-driven organization while receiving a competitive wage and full-time benefits (health, dental, 401k, paid time off, etc.), please apply online at www.wolfeeyeclinic.com.EOERequired:Bachelor’s degree in marketing, Communications, Business Administration, or related field OR Minimum of 3-5 years of progressively responsible marketing experience is required for this position.Demonstrated experience developing and implementing marketing strategies and managing marketing budgetsExperience utilizing marketing analytics and performance data to support business decisions.Proficiency in Adobe Creative Suite, Canva, Microsoft Office, and digital marketing platforms.