Marketing Manager

FirstIgnite, Ltd.; United States; Remote; USD 80.000 - 100.000; Vollzeit

Benefits dieser Stelle

Unlimited PTO

Health, dental, vision insurance

Remote-first

Zusammenfassung

FirstIgnite, Ltd. is seeking an execution-focused Marketing Manager with 3–6 years of B2B experience in a fast-paced SaaS/EdTech environment. This remote-first role involves creating content, campaigns, and assets while driving demand generation and product launches.

You will partner with Sales and Customer Success to optimize pipeline, engagement, and retention, overseeing events, blogs, newsletters, and social content for higher education and research sectors.

Qualifikationen

• 3–6 years of B2B marketing experience, preferably SaaS, EdTech, or higher education.
• Experience marketing to universities, research institutions, or corporate partners.
• Strong writing, communication and project management skills.

Aufgaben

• Plan and execute email, digital, social, and lead-generation campaigns.
• Create blogs, newsletters, case studies, and customer stories.
• Support product launches and marketing messaging.
• Collaborate with Sales and Customer Success to drive pipeline and retention.
• Manage calendars, campaigns, and project workflows, and analyze results.

Kenntnisse

B2B marketing

Content marketing

Campaign management

Analytics

Remote collaboration

Tools

CRM

Email marketing platforms

Webinar platforms

Analytics tools

Jobbeschreibung

We are seeking an execution-focused Marketing manager with 3–6 years of B2B marketing experience, ideally at a b2b SaaS company.Even better would be experience supporting universities, research institutions, innovation organizations, or EdTech/SaaS companies.

The ideal candidate has b2b SaaS experience marketing independently executing campaigns, content, events, sales assets, and marketing programs in a fast-paced environment.

Key Responsibilities

• Marketing Campaigns & Demand Generation
• Plan and execute email, digital, social, and lead-generation campaigns.
• Support lead nurturing and customer engagement throughout the customer journey.
• Monitor campaign performance and identify opportunities to improve results.
• Create and maintain sales collateral, presentations, and customer-facing assets.
• Support product launches and translate product value into clear marketing messaging.
• Partner with Sales and Customer Success to support pipeline and customer retention.
• Content & Brand
• Create blogs, newsletters, case studies, customer stories, social content, and video content.
• Manage and update website content.
• Support thought leadership and customer advocacy initiatives.

Events & Community

• Support conferences, webinars, and industry events from promotion through follow-up.
• Build engagement within the higher education, research, and innovation ecosystem.
• Support relationships with industry organizations and partners.
• Marketing Operations & Analytics
• Manage marketing calendars, campaigns, and project workflows.
• Track marketing and engagement metrics and report on performance.Use marketing technology, CRM, email, webinar, and analytics platforms to execute and measure programs.

Required Qualifications

• 3–6 years of B2B marketing experience, preferably in SaaS, EdTech, higher education, research, or technology.
• Experience marketing to or supporting universities, research institutions, innovation leaders, or corporate partners.
• Experience executing campaigns across email, social, content, webinars, and events.
• Strong writing, communication, organization, and project management skills.
• Ability to independently manage multiple priorities and execute with minimal oversight.
• Strong analytical mindset with the ability to measure campaign results and identify opportunities for improvements, and use data to optimize marketing efforts.
• Comfortable working in a remote, fast-paced environment.

Preferred Qualifications

• Experience in the higher education, research commercialization, technology transfer, or innovation ecosystem.
• Experience with B2B SaaS marketing.
• Experience supporting conferences, trade shows, and webinars.
• Familiarity with CRM, email marketing, webinar, automation, and analytics platforms.
• Interest in AI, emerging technology, and innovation.

This is a full-time, remote-first position with an annual salary range of $80,000–$100,000 USD, paid twice monthly. Employees receive an unlimited paid time off policy and are eligible for health, dental, and vision insurance benefits.