Marketing Specialist

FirstIgnite, Ltd.; United States; On-site; USD 60,000 - 85,000; Full time

Job summary

FirstIgnite, Ltd. seeks a Marketing Specialist with 2–4 years of B2B marketing experience, ideally in a B2B SaaS environment. The role emphasizes hands-on execution and close collaboration with Sales and Customer Success in a fast-paced setting.

You will manage campaigns, create content, support events and product launches, and help turn marketing plans into measurable results. This position suits someone who enjoys juggling multiple projects and driving demand.

Qualifications

• 2–4 years of B2B marketing experience.
• Experience with SaaS, EdTech, or research institutions is a plus.

Responsibilities

• Execute email, digital, social, and lead-generation campaigns.
• Support lead nurturing and customer engagement throughout the customer journey.
• Coordinate campaign timelines, assets, and follow

Job description

We are seeking a Marketing Specialist with 2–4 years of B2B marketing experience, ideally at a B2B SaaS company. Experience supporting universities, research institutions, innovation organizations, or EdTech/SaaS companies is a strong plus.

The ideal candidate is a hands‑on marketer who can independently execute campaigns, create content, support events and product launches, and work closely with Sales and Customer Success in a fast‑paced environment. This role is ideal for someone who enjoys getting things done, managing multiple projects, and turning marketing plans into measurable results.

Key Responsibilities:

Marketing Campaigns & Demand Generation

• Execute email, digital, social, and lead-generation campaigns.
• Support lead nurturing and customer engagement throughout the customer journey.
• Coordinate campaign timelines, assets, and follow