Marketing Manager

Talesun Solar Technologies; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Talesun Solar Technologies is seeking a senior market research professional to analyze overseas photovoltaic markets and support overseas business expansion.

The role requires 5+ years in the PV industry, strong English skills, and the ability to collaborate across departments while guiding market strategy and risk assessment.

Qualifications

• Bachelor's degree or above, in marketing/international trade/new energy/economics-related fields preferred.
• Minimum 5 years of experience in the photovoltaic industry.
• Familiar with overseas market policies and international trade rules; strong market insight and risk assessment skills.
• Strong cross-department collaboration and communication abilities; clear logical thinking and execution.
• Fluent in English (listening, speaking, reading and writing).

Responsibilities

• Conduct research on key overseas markets and evaluate development potential of emerging markets.
• Establish a regular competitor tracking system; monitor products, pricing, channels and market initiatives.
• Empower front-line overseas sales teams with market, customer and competitor materials and risk warnings.
• Collaborate on overseas brand promotion, exhibitions planning and marketing investments.
• Implement standardized deliverables for market research and maintain the overseas market information database.
• Work with sales teams to optimize follow-up plans and support solution presentations with product documentation.

Skills

Market research

Overseas analysis

English proficiency

Cross-functional collaboration

Risk assessment

Sales support materials

Education

Bachelor's degree or above

Preferred majors: Marketing, International Trade, New Energy, Economic Statistics

Job description

1, Conduct research on key overseas markets and evaluate the development potential of emerging markets. Analyze local policy access requirements, market demand, operational risks and channel conditions to provide decision-making support for overseas business layout and resource allocation.

2, Establish a regular competitor tracking system. Continuously monitor competitors' products, technologies, pricing, channels and market initiatives, and deliver periodic analysis reports to support the optimization of corporate competitive strategies.

3, Empower front-line overseas sales teams. Provide market, customer and competitor-related materials on demand, monitor various overseas market risks and issue timely early warnings, sort out channel leads, and organize internal business sharing sessions.

4, Collaborate on overseas brand promotion initiatives. Leverage market data to deliver research support for exhibition planning, marketing investment, promotional content planning and exhibition participation scheme formulation.

5, Implement standardized deliverables for market research. Periodically produce various market briefings and in-depth analysis reports, compile ad-hoc special materials as required, issue timely alerts for major market shifts, and continuously build and improve the overseas market information database.

6, Work with sales teams to optimize follow-up plans for key customers, and adjust communication strategies and product demonstration priorities in a targeted manner to improve the closing conversion rate of large-scale projects. Support sales in solution presentations and provide professional backing including product documentation, brand credentials and market analysis.

Bachelor's degree or above, majors in Marketing, International Trade, New Energy, Economic Statistics or related fields are preferred.

Minimum 5 years of working experience in the photovoltaic industry.

Familiar with overseas market policies and international trade rules; possess sharp market insight and risk-assessment capabilities.

Strong cross-departmental collaboration and communication skills, clear logical thinking, excellent execution ability, capable of effectively empowering front-end business operations.

Fluent in English (listening, speaking, reading and writing).