Marketing Manager

IAS ANALYSIS; Town of Italy (NY); On-site; USD 80,000 - 110,000; Full time

Job summary

A leading technology company in New York is looking for a Product Manager to conduct market research and manage product life cycles. The ideal candidate will have over three years of experience in product management, excellent analytical skills, and the ability to communicate in both English and Chinese. This role involves supporting product launches, conducting demand analysis, and liaising with headquarters in China. If you are driven and keen to optimize products based on user feedback, we want to hear from you!

Qualifications

• Bachelor's degree or above, majoring in science and engineering or related fields.
• More than three years of working experience as a product manager.
• Experience in the analysis of the testing and analysis instrument industry.
• Must be fluent in Chinese to liaise with HQ in China.
• Strong logical thinking ability and analytical skills.
• Able to travel for frequent business trips within the region.

Responsibilities

• Conduct industry market research and competitive analysis.
• Be responsible for converting business requirements into product requirements.
• Assist in product launch and support the sales team.
• Manage product life cycle and coordinate operation plans.
• Analyze customer feedback and optimize product packages.

Skills

Product management

Market analysis

Logical thinking

Customer insight

Fluent English

Chinese

Education

Bachelor's degree in science or engineering

Job description

• Conduct industry market research, demand analysis and competitive analysis in the target region and country, explore new products that match market demands or new application opportunities based on existing products, and promptly feedback to the company headquarters.
• Be responsible for the research, planning and analysis of business requirements, convert business requirements into product requirements, and write product requirement specification documents.
• Assist the product launch, support the sales team to complete the new product launch promotion work, support the product sales target.
• Be responsible for the life cycle management of the product, including providing support and coordination for the operation plans and promotion plans in the early, middle and late stages of product launch.
• Responsible for analyzing customer demand feedback and understanding internal demands, tracking product operation data, analyzing user feedback, formulating standardized product packages, and optimizing and iterating plans.

Job Requirements:

• Bachelor's degree or above, majoring in science and engineering or related fields.
• More than three years of working experience as a product manager, with experience in the analysis of the testing and analysis instrument industry or agricultural markets such as feed and grain and oil crops.
• Must be able to speak Chinese as he/she need to liaise with HQ in China.
• Possessing excellent learning ability, one can quickly learn and understand the company's products and applications.
• Strong logical thinking ability, good insight and analytical skills, capable of observing products and identifying opportunities from both customer needs and market opportunities perspectives simultaneously.
• Fluent in English and able to travel for frequent business trips within the region.