Marketing Manager

SBH Fashion; United States; On-site; USD 55,104 - 68,880; Part time

Job summary

A major Sportswear company is seeking a part-time Marketing Manager in New York City. This mid-senior level role involves defining marketing strategies, overseeing social media content, and collaborating with PR agencies to enhance media presence. The ideal candidate will have experience in digital advertising and campaign management. This ongoing role requires a commitment of three days a week in the office.

Qualifications

• Experience in developing and executing marketing strategies.
• Proven ability to coordinate public relations and media outreach.
• Strong project management skills in a marketing context.

Responsibilities

• Define and present the overall marketing strategy and timeline.
• Oversee production and scheduling of content pieces across social platforms.
• Collaborate with PR agency to secure media coverage.
• Create and manage data capture moments leading up to launch.
• Lead posting schedule and storytelling on TikTok and YouTube.

Skills

Marketing strategy

Content production

Digital advertising

PR collaboration

Social media management

Job description

This range is provided by SBH Fashion. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$40.00/hr - $50.00/hr

Direct message the job poster from SBH Fashion

Director of Recruitment / Head of Freelance Division - SBH Fashion

One of our major Sportswear clients is currently seeking a Part‑Time Marketing Manager.

Role would be 3 days a week in office in NYC, 8 hours a day. This is an ongoing part‑time role.

Scope of Work

• Define and present the overall marketing strategy and time frame for the upcoming collection.
• Integrate creative direction and visual outputs into the campaign structure.
• Align with PR timelines and content releases managed by PR agency.

Content Launch

• Oversee production and scheduling of content pieces across social platforms (Instagram, TikTok, Facebook, YouTube).
• Coordinate teasers, countdowns, and behind‑the‑scenes moments to build anticipation for launch.

PR Moment

• Collaborate with PR Agency to secure top‑tier media coverage
• Support press release timing, interviews, and editorial coordination for the collection announcement.
• Manage seeding strategy with PR Agency: identify influencers, athletes, and tastemakers.
• Coordinate with PR Agency for pre‑launch product deliveries for authentic reviews, styling content, and testimonials.

Email, CRM & SMS Capture

• Create and manage data capture moments leading up to launch: early access sign‑ups, exclusive previews, and member discounts.
• Work with the web team to integrate pop‑ups, landing pages, and automated email flows.

TikTok & YouTube Management

• Lead posting schedule and storytelling approach across official TikTok and YouTube accounts.
• Develop ongoing series to maintain engagement pre‑ and post‑launch.

Digital Advertising Campaign

• Oversee digital ad rollout across Meta, Google, and TikTok platforms.
• Ensure campaigns have clear CTAs to purchase and align with audience segmentation from CRM data.

Ongoing PR & Editorial Push

• Continue media engagement through interviews with key staff.
• Facilitate fashion and golf PR opportunities to sustain post‑launch awareness.

Post‑Launch Collection Refresh

• Plan and execute a mini‑drop: introduce two new colorways of best‑selling items and/or one new product 1–2 months after launch.
• Create supporting marketing content to refresh interest and extend the collection lifecycle.
• Full Marketing Timeline & Execution Calendar
• Weekly check‑in with team
• Bi‑weekly sync with PR Agency

Seniority level

Mid‑Senior level

Employment type

Part‑time

Job function

Marketing

Industries

Marketing Services and Retail Apparel and Fashion

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