Product Marketing Manager

Selby Jennings; New York (NY); On-site; USD 145,000 - 160,000; Full time

Job summary

A leading fintech company is seeking a Marketing Manager to spearhead the go-to-market strategy for a pioneering lending product. This exciting role involves driving marketing campaigns and working with various teams to enhance service delivery for financial advisors and clients alike. If you have a strong fintech background and are data-driven, this opportunity is for you.

Qualifications

• 7+ years of marketing experience, ideally in fintech or financial services.
• Strong background in account-based marketing and product launches.
• Experience marketing to wealth management firms is preferred.

Responsibilities

• Lead marketing for a new lending platform from the ground up.
• Develop messaging, positioning, and go-to-market strategy.
• Collaborate with teams to build web pages and sales collateral.

Skills

Account-based marketing

Product launches

Data-driven

Collaboration

Tools

HubSpot

Job description

This range is provided by Selby Jennings. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$145,000.00/yr - $160,000.00/yr

Direct message the job poster from Selby Jennings

Head of Financial Services Sales, Product & Marketing at Selby Jennings

Marketing Manager - Fintech / WealthTech (NYC or Remote)

A high-growth fintech company is looking for a Marketing Manager to lead the go-to-market strategy for a brand-new lending product that is getting ready for launch. This is a unique opportunity to take a product from concept to launch-and beyond-while working alongside a team that's transforming how financial advisors serve their clients.

You'll also drive account-based marketing programs for a flagship cash management solution used by hundreds of top-tier wealth management firms.

What You'll Do

• Lead marketing for a new lending platform from the ground up
• Develop messaging, positioning, and go-to-market strategy
• Collaborate with content, design, and product teams to build web pages, sales collateral, emails, and thought leadership
• Launch and manage ABM campaigns targeting large wealth management firms
• Partner with sales to activate and grow key accounts
• Analyze performance and continuously optimize campaigns
• Ensure all marketing aligns with compliance and regulatory standards
  
  

What We're Looking For

• 7+ years of marketing experience, ideally in fintech, wealthtech, or financial services
• Strong background in account-based marketing and product launches
• Experience marketing to wealth management firms
• Familiarity with mortgage or lending products is a plus
• Data-driven, collaborative, and comfortable in a fast-paced environment
• Experience with HubSpot or similar marketing automation tools

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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