Senior Manager, Email Marketing

Michael Kors; New York (NY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Generous Paid Time Off & Holiday Schedule

Summer Fridays

Cross-brand Discount

Exclusive Employee Sales

401k Match

Thrive Wellness Program

Job summary

A leading fashion retailer in New York is seeking a highly motivated Senior Manager of Email Marketing. This role focuses on developing email marketing strategies, managing campaign performance, and collaborating cross-functionally to enhance customer experience. Candidates should have 6+ years in email marketing and a strong analytical background. The position offers a competitive salary and opportunities for career advancement within the company.

Qualifications

• 6+ years of experience in email marketing or CRM.
• Proven track record of driving results.
• Ability to work in NYC office 3 days a week.

Responsibilities

• Develop & lead the email marketing strategy for North America.
• Own email calendar & channel plans.
• Track key channel KPIs with reporting and analysis.

Skills

Email marketing

CRM

Data analysis

Project management

Collaboration

Education

Bachelor’s Degree or equivalent

Tools

ESP platforms

Job description

This range is provided by Michael Kors. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $150,000.00/yr

Who You Are:

We are seeking a highly motivated and experienced marketer to join our Consumer Marketing team.

This role sits within the Retention Marketing & Global CRM team which oversees email marketing, database growth, customer retention, the KorsVIP loyalty program and the instore clienteling app. As Senior Manager, Email Marketing, North America, you will be responsible for owning the email marketing channel. With a focus on end-to-end planning, execution, and optimization of email campaigns, translating brand strategies and commercial objectives into data driven campaigns to provide a great customer experience and drive measurable results.

You will be directly supporting activities in North America as well as, supporting our regional partners in Asia & Europe. You will have the opportunities to work cross-functionally with exposure across retail & digital space. Business partners include but are not limited to the Creative Services, Legal, Ecommerce, Store Comms, Store Operations, Customer Analytics, IT, Merchandising, Digital Marketing, Retail Marketing, Clienteling and email teams.

What You’ll Do:

Strategic Planning & Campaign Management

• Develop & lead the email marketing strategy for North America, aligning with global brand positioning while optimizing for regional goals.
• Own email calendar & channel plans – partner with merchandising & ecommerce teams on content planning, work with creative & editorial on execution & digital marketing on performance & plans
• Define audience‑targeting frameworks that balance list growth, engagement, and deliverability health.

Data Driven Optimization

• Define and track key channel KPIs (open, click, conversion, revenue, list growth, traffic) with regular reporting and deep-dive analyses to uncover performance insights.
• Lead structured testing programs with clear hypotheses and measurement plans to continuously improve cadence, creative, subject lines, and segmentation.
• Monitor deliverability, unsubscribe trends, and email health metrics to ensure high list quality and inbox placement.
• Identify opportunities to pilot emerging ESP features (AI copy testing, predictive send time, interactive email) to maintain a best-in-class channel
• Continually refine templates and modules for mobile‑first, accessibility, and conversion best practices.

Collaboration & Cross‑Functional Leadership

• Act as global ESP lead and key partner to CRM, Martech, and vendor teams, championing platform enhancements & identifying opportunities to shape roadmap
• Collaborate across loyalty, SMS, clienteling, eCommerce, and merchandising to align messaging with business goals and create integrated customer experiences.
• Support & collaborate with other regional teams to ensure global alignment and share regional performance insights

Team & Project Management

• Lead and mentor a team of email marketers and developers, fostering collaboration and growth.
• Manage daily campaign production and larger email projects, ensuring timely delivery and high-quality execution.
• Drive process improvements and optimize workflows to enhance efficiency, scalability, and cross-team alignment.

You’ll Need to Have:

• Bachelor’s Degree or equivalent
• Ability to work in NYC office 3 days a week
• 6+ years of experience in email marketing or CRM, with a proven track record of driving results.
• Experience with enterprise-level ESPs & email marketing technology
• Analytical mindset with strong knowledge of campaign performance metrics and reporting tools
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences.
• Strong Organizational & Project Management Skills
• Generous Paid Time Off & Holiday Schedule
• Summer Fridays
• Internal mobility across Versace, Jimmy Choo and Michael Kors
• Cross-brand Discount
• Exclusive Employee Sales
• Fav 5 Cards (MK Discount for friends and family)
• 401k Match
• Thrive Wellness Program

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V

At Capri Holdings Limited, our commitment to inclusivity and accessibility begins with the candidate experience. If you require a reasonable accommodation for the interview or application process, please contact our Diversity and Inclusion team at [e-mail].

In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail, Retail Apparel and Fashion, and Retail Luxury Goods and Jewelry

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