Product Marketing Manager

IMCS Group; New York (NY); Hybrid; USD 55,104 - 60,614; Full time

Job summary

A leading company, IMCS Group, is seeking a Senior Technical Recruiter in New York, focusing on B2B messaging and product marketing for their healthcare business. This pivotal role requires collaboration across teams to develop compelling narratives and comprehensive market research that informs business strategies. Ideal candidates will have extensive experience in product marketing and strong communication skills.

Qualifications

• 5+ years demonstrated experience in B2B product marketing.
• Excellent people and communication skills.

Responsibilities

• Partner with Sales and Partnerships teams to develop B2B messaging and sales materials.
• Conduct market research on new target audiences.

Skills

B2B Marketing

Market Research

Communication

Education

Bachelor’s degree in business, marketing, or healthcare

MBA

Job description

This range is provided by IMCS Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$40.00/hr - $44.00/hr

Direct message the job poster from IMCS Group

Senior Technical Recruiter at IMCS Group

Location: New York City or San Francisco (In Office Tu/W/Th) – Hybrid

Duration: 6 Months

About the role:

Client is looking for an industry Product Marketing Manager for client’s growing healthcare business. This role will work cross-functionally across Partnership, Sales, and Marketing teams to to craft B2B narratives and be responsible for developing high-performing pitch materials. This role will also conduct comprehensive market research for new target personas to inform messaging and GTM plans.

What you’ll do:

• Partner closely with Sales and Partnerships teams to develop best-in-class B2B messaging and sales enablement materials

• Conduct market research on new target audiences to clearly define user personas and journeys, understand our competitive landscape, and develop product positioning and messaging to inform GTM strategies

• Work autonomously and cross-functionally in a fast-paced, rapidly growing environment

Basic Qualifications:

• 5+ years demonstrated experience in B2B product marketing; B2B2C experience is preferred but not required

• Excellent people and communication skills to interact with colleagues, cross-functional teams, and external third parties

• Bachelor’s degree in business, marketing, or healthcare; MBA preferred

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Health Care Provider and Marketing

• Industries

  Technology, Information and Media and Information Services

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