Marketing Director - Fashion / Retail

The Jamestown Group; United States; On-site; USD 215,000 - 225,000; Full time

Job summary

A leading recruiting firm is seeking a Senior Marketing Leader for a high-growth consumer brand based in New York. This role requires expertise in fashion and lifestyle marketing, focusing on building multi-channel campaigns that enhance brand storytelling and commercial performance. The candidate should have a proven track record in senior-level marketing and strong leadership skills to guide a dynamic team. This is a unique opportunity to significantly influence brand growth and direction.

Qualifications

• Proven senior-level marketing leadership within fashion, lifestyle, retail, footwear, or culturally driven consumer brands.
• Experience building and activating multi-channel campaigns balancing brand equity with commercial performance.
• Strong understanding of product storytelling, content, social, and influencer ecosystems.

Responsibilities

• Own the development and execution of an integrated marketing approach.
• Ensure brand clarity, consistency, and impact across channels.
• Translate brand vision into commercial momentum.

Skills

Senior-level marketing leadership

Multi-channel campaign activation

Product storytelling

Creative understanding

Performance marketing knowledge

Strategic hands-on leadership

Job description

This range is provided by The Jamestown Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$215,000.00/yr - $225,000.00/yr

Senior Marketing Leader – Fashion & Lifestyle Brand (Confidential)

*** based in office full time, New York

*** salary up to $225,000 base

We are partnering with a high‑growth, design‑led consumer brand to appoint a senior marketing leader with deep experience across fashion, lifestyle, retail, footwear or adjacent creative industries.

This role will own the development and execution of an integrated marketing approach that brings brand storytelling, product, culture, and commerce together — ensuring the brand shows up with clarity, consistency, and impact across digital, social, retail, and partner channels.

The successful candidate will be a natural connector: someone who understands how brand vision translates into commercial momentum, how product stories are shaped and amplified, and how modern consumers engage with fashion and lifestyle brands across moments and platforms.

What we’re looking for:

• Proven senior‑level marketing leadership within fashion, lifestyle, retail, footwear, or culturally driven consumer brands
• Experience building and activating multi‑channel campaigns that balance brand equity with commercial performance
• Strong understanding of product storytelling, content, social, and influencer ecosystems
• Comfort operating across both direct and partner‑led distribution environments
• Good creative understanding with an understanding of performance marketing
• A strategic yet hands‑on leader who thrives in fast‑moving, creative businesses

This is a rare opportunity to step into a highly visible role with meaningful influence on brand direction, growth, and global ambition.

Search led confidentially by Jamestown Group who is retained on this brief

Seniority level

Director

Employment type

Full‑time

Job function

Marketing

Industries

Retail Apparel and Fashion, Wholesale Footwear, and Retail