Marketing Manager

Dexerto; United States; Remote; USD 67,000 - 80,000; Full time

Benefits offered by this job

Remote-first working

Competitive salary and benefits

Job summary

Dexerto is hiring a Marketing Manager to raise its profile within the media, advertising, gaming, creator and entertainment industries. The role focuses on developing a compelling B2B marketing calendar, crafting executive content, and turning business insights into credible external stories.

You'll work closely with the founder board and Integrated Marketing team to connect commercial work with external positioning, driving thought leadership and industry engagement.

Qualifications

• Experience developing and delivering B2B marketing activity.
• Experience growing the profile of a company or leadership team within a professional audience.
• Strong knowledge of B2B communications and thought-leadership platforms.
• Experience working with senior leaders to develop external profiles.
• Excellent writing skills and ability to capture tone of voice.
• Experience identifying and developing thought-leadership opportunities.
• Knowledge of industry awards and managing submissions/awards calendars.
• Strong commercial instincts and understanding how brand reputation supports sales.

Responsibilities

• Own Dexerto's B2B marketing strategy to increase visibility across media, advertising, gaming and entertainment industries.
• Ghostwrite and develop executive content turning conversations into engaging posts and commentary.
• Position Dexerto in relevant industry conversations with timely commentary and perspectives.
• Own the industry awards strategy, calendar and submissions.
• Identify opportunities for speaking engagements, panels, podcasts and interviews for the founders and leadership.

Skills

B2B marketing

Executive writing

Thought leadership

Awards management

Media relations

Event partnerships

Strategic storytelling

Stakeholder management

Brand reputation

Job description

MARKETING MANAGER

About Dexerto

Dexerto is a leading digital media and entertainment company reaching more than 100 million fans every month across gaming, creators, entertainment, esports, technology and internet culture.

We've built an enormous consumer audience. Now we're looking for someone to help ensure the business behind that audience has an equally strong profile within the media, advertising and entertainment industries.

We're hiring a Marketing Manager to lead that effort.

The Role

This is a new role at Dexerto with a simple but ambitious objective: raise the profile of Dexerto within the industry and strengthen how we are perceived by clients, agencies, partners, peers and competitors.

We're looking for someone who understands B2B marketing and knows how to make a business visible, relevant and talked about.

You'll develop and deliver activity across Dexerto's corporate channels, our founders' and senior leaders' profiles, industry thought leadership, awards, events and PR opportunities.

This isn't a role where you'll be handed a fully developed marketing calendar to execute. We need someone who will create it.

You'll need to be naturally proactive - spotting opportunities, generating ideas, identifying conversations Dexerto should be part of and working with our founders and wider team to turn those opportunities into activity.

You'll work particularly closely with Dexerto's founder board and our client-facing Integrated Marketing team, helping connect what we do commercially with how we present ourselves to the wider industry.

What You’ll Be Doing

• Own Dexerto's B2B marketing strategy, developing a clear programme of activity designed to increase our visibility and reputation across the media, advertising, gaming, creator and entertainment industries.
• Ghostwrite and develop executive content, turning ideas, conversations and business insight into credible, engaging posts and commentary.
• Put Dexerto into relevant industry conversations, reacting quickly to developments across digital media, gaming, creators, advertising and entertainment with timely commentary and points of view.
• Own our industry awards strategy, building and managing an annual awards calendar, identifying the awards and categories that matter to Dexerto and our clients, and coordinating compelling submissions.
• Identify opportunities for speaking engagements, panels, podcasts, interviews, roundtables and industry commentary for our founders and leadership team.
• Work with the Integrated Marketing and Commercial teams to turn successful campaigns, partnerships and insights into B2B stories and case studies.
• Develop thought leadership that demonstrates Dexerto's understanding of audiences, internet culture, gaming, creators and the changing digital media landscape.
• Build relationships with relevant journalists, industry organisations, event organisers and other influential voices.
• Support Dexerto's presence at key industry events and identify opportunities for the business and leadership team to participate.
• Ensure Dexerto's corporate website and professional-facing channels accurately communicate who we are, what we do and why brands should work with us.
• Track activity and performance, looking beyond basic engagement metrics to understand whether our marketing is genuinely improving awareness, credibility and industry perception.

Who We're Looking For

You'll already have experience in a B2B marketing, corporate marketing, communications, PR or brand role, ideally within digital media, advertising, technology, entertainment or a related industry.

More importantly, you'll understand how businesses build a reputation within their industry.

You should have:

• Proven experience developing and delivering B2B marketing activity.
• Experience growing the profile of a company, brand or leadership team within a professional audience.
• Strong knowledge of B2B communications and thought-leadership platform.
• Experience working with senior leaders, founders or executives to develop their external profiles.
• Excellent writing skills and the ability to capture someone else's tone of voice.
• Experience identifying and developing thought-leadership opportunities.
• Knowledge of industry awards and ideally experience managing award submissions and awards calendars.
• Strong commercial instincts and an understanding of how brand reputation can support sales, partnerships and business development.
• The ability to turn business activity, data and ideas into interesting external stories.
• Excellent organisation and the confidence to manage multiple projects and senior stakeholders simultaneously.

Most Importantly

We're looking for a self-starter.

Because this is a new role, there won't always be someone telling you what the next campaign, LinkedIn post, award submission or industry opportunity should be.

You should be the person identifying it.

You'll be comfortable approaching a founder and saying, \"This is a conversation we should be part of,\" spotting an industry award we should enter, turning a successful client campaign into a story, or recognising that something happening within our industry gives Dexerto an opportunity to offer a perspective.

You'll have the confidence to challenge us, bring new ideas to the table and build a B2B marketing programme that becomes increasingly ambitious as the role develops.

What We Offer

• The opportunity to build a new marketing function and make it your own.
• Direct access to and collaboration with Dexerto's founders and senior leadership.
• The chance to shape the external reputation of one of the world's largest digital entertainment publishers.
• A highly collaborative, entrepreneurial and fast-moving environment.
• Competitive salary and benefits.
• Remote-first working.

Salary: 50000 - 60000 GBP Per annum