Marketing Manager

Freemen Nutra Group; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to spearhead innovative marketing strategies that align with aggressive business goals. This remote position involves collaborating with sales and business development teams to identify market opportunities, develop comprehensive content strategies, and execute targeted campaigns. The ideal candidate will possess a strong background in B2B marketing, particularly within the nutraceutical and food sectors, and will thrive in a fast-paced environment. Join a forward-thinking company where your contributions will significantly impact brand positioning and demand generation efforts.

Qualifications

• 5+ years of B2B marketing experience, ideally in nutraceuticals or food & beverage.
• Strong understanding of digital marketing and CRM tools.

Responsibilities

• Lead execution of annual marketing strategy aligned with sales objectives.
• Create multi-channel campaigns to generate leads and build brand awareness.

Skills

B2B Marketing

Digital Marketing

Content Creation

Data Analytics

Brand Development

Communication Skills

Education

Bachelor’s in Marketing

MBA

Tools

CRM Platforms

Marketing Automation

Job description

Position Summary:
The Marketing Manager will be responsible for driving the planning and execution of integrated marketing initiatives that align with FNA's aggressive business goals. This individual will play a key role in shaping the company’s positioning, messaging, and demand generation strategies across core industries, while serving as a close partner to the business development and sales teams.Key Responsibilities:

• Develop and lead the execution of the annual and quarterly marketing strategy in alignment with FNA’s sales, business development, and expansion objectives.
• Partner with business development to identify high-growth market opportunities and design go-to-market (GTM) strategies.
• Develop and manage a comprehensive content calendar, including blogs, social media, whitepapers, case studies, and email campaigns tailored to nutraceutical, functional food, beverage, and animal nutrition markets.
• Create and execute targeted, multi-channel marketing campaigns to generate leads and build brand awareness among B2B clients.
• Collaborate with sales and product teams to align marketing initiatives with product launches and revenue goals.
• Drive marketing’s contribution to revenue by setting clear KPIs for lead generation, conversion, and campaign effectiveness; track attribution and optimize accordingly.
• Using data analytics, lead competitive and market intelligence efforts to inform messaging, positioning, and new market entry, including the pet food sector.

• Shape and evolve FNA’s brand positioning and messaging framework to ensure strong differentiation in the market.
• Oversee website strategy and content updates to drive traffic and support lead generation.
• Manage the creation of marketing collateral, including sales decks, brochures, trade show materials, and digital assets.
• Monitor industry innovations and regulatory changes to ensure relevant, timely, and compliant marketing communication.
• Report regularly to senior leadership on marketing impact, insights, and recommendations.
• Manage the marketing budget and vendor relationships to maximize ROI on marketing investments.

Qualifications:

• Bachelor’s degree in marketing, Business, Communications, or related field; MBA a plus.
• 5+ years of experience in B2B marketing, preferably within the nutraceutical, ingredient, or food & beverage industry.
• Demonstrated success in strategic marketing planning, demand generation, and brand development.
• Experience supporting business development or sales teams with marketing tools and insights.
• Strong understanding of digital marketing, CRM, and marketing automation platforms.
• Excellent written, visual, and verbal communication skills.
• Analytical mindset with experience using KPIs and marketing metrics to drive decisions.
• Ability to thrive in a fast-paced, cross-functional environment.

***This is a remote position based on the United States***