Senior Marketing Manager

TalentBridge; Charlotte (NC); On-site; USD 110,000 - 150,000; Full time

Job summary

TalentBridge is seeking a Senior Marketing Manager to lead U.S. marketing for a global industrial technology company, based in Charlotte, NC.

Shape strategy, strengthen brand presence, and accelerate growth while partnering with Sales, Engineering, Product Management, and executive leadership. You will drive demand generation, digital marketing, content, events, and sales enablement, and coordinate with the global marketing team in Germany.

Qualifications

• Bachelor's degree in marketing, business, engineering, or related field.
• 5–7+ years of progressive B2B marketing experience.
• Experience with CRM/marketing automation platforms such as Salesforce or HubSpot.
• Strong written and verbal communication skills.
• Experience managing budgets, projects, agencies, and cross-functional initiatives.

Responsibilities

• Develop and execute marketing strategies to strengthen the company's position in key industrial markets.
• Lead demand generation programs across digital, social, content, email, print, and events.
• Create sales tools, technical collateral, case studies, and ROI content.
• Partner with Sales and cross-functional teams to support pipeline growth.
• Translate complex products into compelling customer messaging and support product launches.

Skills

B2B Marketing

Strategic Marketing

Demand Generation

Sales Enablement

Digital Marketing

Brand Management

Education

Bachelor's degree in Marketing, Business, Engineering, or related field

Tools

Salesforce

HubSpot

Job description

Are you a strategic B2B marketer who loves the opportunity to build, modernize, and make an impact? We're looking for a Senior Marketing Manager to lead U.S. marketing for a global industrial technology company and established market leader. This is a newly created role with the opportunity to shape the company's marketing strategy, strengthen its brand presence, and help accelerate growth in the U.S. market.

You'll have a broad scope across brand strategy, product and technical marketing, demand generation, sales enablement, digital marketing, and trade shows, while partnering closely with Sales, Engineering, Product Management, and executive leadership. You'll also work closely with the company's global marketing team and headquarters in Germany, giving this role a strong international component.

Why this opportunity?

• Newly created role with significant ownership and visibility
• Help modernize the U.S. brand and marketing strategy
• Work with a global organization and collaborate with teams in Germany
• Broad mix of strategic and hands-on marketing
• Opportunity to influence product launches, demand generation, sales enablement, digital marketing, and events
• Manage a growing marketing budget and help shape future investment

What You'll Do

Strategic Marketing

• Develop and execute marketing strategies that strengthen the company's position across key industrial markets.
• Conduct market, competitive, and customer research to inform positioning and messaging.
• Lead annual marketing planning, budgeting, and performance measurement.
• Partner with executive leadership to identify market opportunities and strengthen brand positioning.

Demand Generation & Sales Enablement

• Develop integrated campaigns across digital, social, content, email, print, and other channels.
• Build lead-generation programs and campaigns using CRM/Salesforce.
• Create sales tools, presentations, technical collateral, and customer-facing content.
• Partner with Sales to support pipeline growth and key account priorities.

Product & Technical Marketing

• Work with Engineering and Product Management to translate complex technical products into compelling customer-focused messaging.
• Support product launches and go-to-market strategies.
• Develop case studies, white papers, application content, ROI tools, and other sales-support materials.

Brand, Digital & Communications

• Help modernize and strengthen the company's U.S. brand across digital and traditional channels.
• Oversee website content and support SEO/SEM initiatives.
• Manage social media, PR, industry publications, and association engagement.

Trade Shows & Events

• Develop and manage the annual trade show strategy, including booth planning, messaging, budgets, and lead follow-up.
• Represent the brand at key industry conferences and customer events.

What We're Looking For

• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• 5-7+ years of progressive B2B marketing experience, ideally within industrial manufacturing, engineered products, industrial technology, or another technical industry.
• Experience developing marketing strategy within a complex B2B environment.
• Strong understanding of longer B2B sales cycles and technical buying processes.
• Experience across several areas of digital marketing, content, brand, product marketing, demand generation, or sales enablement.
• Experience working with CRM/marketing automation platforms such as Salesforce, HubSpot, or similar.
• Strong written and verbal communication skills, with the ability to turn technical concepts into compelling marketing content.
• Experience managing budgets, projects, agencies, vendors, and cross-functional initiatives.
• Analytical mindset with the ability to measure campaign performance and ROI.
• Adobe Creative Suite experience is a plus.
• German language skills are a plus, but not required.

We're looking for someone who is strategic, hands-on, collaborative, and excited to build something. If you're a marketer who enjoys taking complex products and finding ways to make them more compelling to customers, we'd love to hear from you!