Marketing Manager

Apex Service Partners, LLC; Annapolis (MD); On-site; USD 90,000 - 140,000; Full time

Job summary

Apex Service Partners is seeking a results-driven Marketing Manager to support five service locations in the Baltimore market. This in-person role oversees a $3M marketing budget and contributes to revenue growth across HVAC, plumbing, and electrical brands.

You’ll partner with General Managers and agency partners to design and execute local and regional strategies, optimize PPC, SEO, LSA, and paid media, and turn marketing investments into measurable business results.

Qualifications

• Bachelor's degree in Marketing, Business, or related field preferred.
• 5+ years of marketing management experience across multiple locations or brands.
• Strong expertise in PPC, SEO, LSA, paid media, and lead generation.
• Experience managing significant marketing budgets and evaluating ROI.
• Collaboration with operations leaders, field teams, agencies and partners.
• Strong communication and analytical skills.
• Experience in home services, franchise, or multi-location marketing preferred.

Responsibilities

• Develop and execute local and regional marketing strategies that drive revenue growth and market share.
• Manage and optimize marketing investments across PPC, SEO, LSA, paid media and other channels.
• Partner with General Managers to align marketing initiatives with local business objectives and capacity.
• Manage a marketing budget of approximately $3M, optimizing ROI and ROAS.
• Analyze marketing performance metrics, including lead volume, conversion, booking rates, and CAC.
• Lead agency and vendor relationships, ensuring KPI-driven performance.
• Monitor market trends, competitor activity, and customer insights to identify opportunities.
• Ensure brand consistency and strong local market presence across locations.
• Present performance results and strategic recommendations to leadership.

Skills

Marketing management

Digital marketing

PPC

SEO

LSA

Budget management

ROI analysis

Data analytics

Communication

Presentation skills

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Overview

Marketing Manager

Location: In-Person (Baltimore, MD Market Area)Supported Markets: North & South Baltimore, Annapolis, MD; Georgetown, DE; New Castle, DEPosition Type: Full-Time

About Apex Service Partners

Apex Service Partners is a leading residential HVAC, Plumbing, and Electrical services organization focused on building market-leading local brands across the country. We are committed to delivering exceptional customer experiences, operational excellence, and meaningful career growth opportunities for our team members.

Position Overview

We are seeking a results-oriented Marketing Manager to support five service locations across the Baltimore market area. This role oversees approximately $42M in annual revenue and a $3M marketing budget, driving lead generation, customer acquisition, brand visibility, and marketing performance across multiple brands and markets.

The ideal candidate is a strategic and analytical marketer who understands how to turn marketing investments into measurable business results. This individual will partner closely with General Managers, regional leadership, internal marketing teams, and agency partners to maximize revenue growth and return on marketing investment.

Key Responsibilities

• Develop and execute local and regional marketing strategies that drive revenue growth, lead generation, and market share expansion.
• Manage and optimize marketing investments across PPC, SEO, Local Services Ads (LSA), paid social, digital advertising, community engagement, and other marketing channels.
• Partner with General Managers to align marketing initiatives with local business objectives and operational capacity.
• Manage a marketing budget of approximately $3M, making data-driven investment decisions to maximize ROI and ROAS.
• Analyze marketing performance metrics, including lead volume, conversion rates, booking rates, customer acquisition costs, and revenue impact.
• Lead agency and vendor relationships, holding partners accountable to performance goals and agreed-upon KPIs.
• Monitor market trends, competitor activity, and customer insights to identify opportunities for growth.
• Ensure brand consistency and strong local market presence across all supported locations.
• Present performance results and strategic recommendations to operational and executive leadership teams.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field preferred.
• 5+ years of marketing management experience, preferably supporting multiple locations or brands.
• Strong expertise in digital marketing, including PPC, SEO, Local Services Ads (LSA), paid media, and lead generation.
• Experience managing significant marketing budgets and evaluating ROI through data and analytics.
• Proven ability to collaborate effectively with operations leaders, field teams, agencies, and external partners.
• Strong communication, presentation, and analytical skills.
• Experience in home services, skilled trades, franchise, or multi-location marketing environments is highly preferred.

What Makes You Successful

• You think like a business owner and focus on measurable outcomes.
• You are highly accountable and driven by results.
• You use data to guide decisions and optimize performance.
• You build credibility with operators, leadership teams, and agency partners.
• You thrive in a fast-paced, growth-oriented environment.

Success Metrics

• Revenue Growth
• Marketing-Generated Revenue
• Return on Ad Spend (ROAS)
• Cost Per Lead (CPL)
• Cost Per Booking
• Customer Acquisition Cost (CAC)
• Lead-to-Booking Conversion Rate
• Market Share Growth
• Brand Visibility & Digital Presence
• Agency and Vendor Performance

Join Apex Service Partners and help drive growth across five leading HVAC, Plumbing, and Electrical service brands while building best-in-class marketing programs that deliver measurable business results.