Marketing Manager

Synergis; New York (NY); On-site; USD 110,000 - 131,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

401k

Commuter benefits

Job summary

Synergis in New York, NY is seeking a marketing professional to develop regional strategies, campaigns, and messaging that engage target audiences and support product initiatives.

You will analyze campaign performance, collaborate with cross-functional teams, and translate user insights into go-to-market plans while fostering inclusive collaboration.

Qualifications

• Proficiency in product positioning, consumer behavior, brand management, and client/partner advising.
• Experience with situational leadership, campaign management, and marketing briefs.
• Knowledge of industry standards, data analysis, and storytelling.
• Understanding of go-to-market activities and product development processes.

Responsibilities

• Develop marketing plans for regional or functional marketing teams, study the portfolio, prioritize goals, and develop positioning plans.
• Develop and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives.
• Evaluate and analyze campaign performance for optimization and define channels for user engagement.
• Define research needs, scope, manage, or guide user research leveraging internal and external research partners.
• Develop strategies for product marketing content across channels with minimal guidance.
• Define, identify, collect, and track product or business metrics, both quantitative and qualitative.

Skills

Product positioning

Consumer behavior

Brand management

Client advising

Campaign management

Go-to-market

Job description

ANTICIPATED DURATION: From 08/17/2026 to 08/09/2027 (with potential for extension)

Responsibilities:

• Develop marketing plans for regional or functional marketing teams, study the portfolio, prioritize goals, and develop positioning plans to engage the target audience.
• Develop and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives.
• Evaluate and analyze campaign performance for optimization and define channels for user engagement.
• Define research needs, scope, manage, or guide user research leveraging internal and external research partners.
• Develop strategies for product marketing content across channels with minimal guidance.
• Define, identify, collect, and track product or business metrics, both quantitative and qualitative.
• Validate market size and opportunity, such as active users, revenue, and growth metrics.
• Collaborate with teams to build supporting rationales, hypotheses, and visions for products and markets.
• Understand target audiences, develop product positioning and go-to-market plans, and execute messaging strategies.
• Develop user insights and incorporate user voice into product development and marketing strategies.
• Provide feedback to internal and external teams on user experience improvements and promote user engagement.
• Create marketing content aligned with product strategy, iterating with cross-functional teams before publication.
• Act as a junior product or feature expert, conducting market analysis, industry trend prediction, and providing insights.
• Foster an inclusive environment by creating space for collaboration and supporting diversity initiatives.

Requirements:

• Proficiency in product positioning, consumer behavior, brand management, and client/partner advising.
• Experience with situational leadership, campaign management, and marketing briefs.
• Knowledge of industry standards, data analysis, and storytelling.
• Understanding of go-to-market activities and product development processes.

The hourly pay rate range for this position is $80.00 to $95.00/hour (dependent on factors including but not limited to client requirements, experience, statutory considerations, and location). Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k and commuter benefits.

Synergis is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the requirements of applicable state and local laws, including but not limited to, the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals. Learn more about Synergis at www.synergishr.com.