Marketing Manager

Alternative HR, LLC; Sioux Falls (SD); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance including HSA with a

401k Plan with generous match

Vision

Short Term Disability

Life Insurance

Profit sharing

PTO

On-the-job training

Continuing education

Job summary

Alternative HR, LLC is seeking a Marketing Manager to own the company’s marketing strategy, brand direction, and digital campaigns. You will lead annual and quarterly plans, allocate budgets, and create client-, recruiting-, and employee-facing content across digital and print channels.

The role requires 5+ years in marketing and a Bachelor’s degree in a related field. You will oversee digital platforms, content quality, and brand consistency while driving growth and visibility.

Qualifications

• 5+ years of experience in marketing.
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Experience developing annual and quarterly marketing plans with budgets.

Responsibilities

• Develop and supervise all marketing and communications strategies for the company to define objective, audience, message, and success measures for each campaign.
• Develop annual and quarterly marketing plans including priorities, campaign calendar, and budget recommendations.
• Create client-facing, recruiting, and employee-facing content for use in digital, written, and visual campaigns and materials.
• Oversee the development of goals and the implementation of comprehensive marketing campaigns to build and maintain a positive corporate brand.
• Oversee all digital marketing platforms to monitor search optimization, website performance, and AI-driven channels.
• Review blog posts, social content, webpage rewrites, and collateral before publication for accuracy and brand consistency.
• Create and manage the marketing budget and ensure materials are developed and distributed within an appropriate timeline.
• Proactively seek new creative methods and strategies to increase internal and external awareness.
• Capitalize on opportunities to promote the organization to employees, customers, and the community.

Skills

Marketing strategy

Digital marketing

Content creation

Budget management

Team leadership

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

SEO tools

Content management systems

Job description

Marketing Manager

Description

Our client is seeking a motivated Marketing Manager to own their overall marketing strategy including brand, campaign, and digital direction. If you value honesty, integrity, quality, and industry leadership leveraged by cutting-edge technology, this opportunity is for you!

What You’ll Do

• Develop and supervise all marketing and communications strategies for the company to define objective, audience, message, and success measures for each campaign.
• Develop annual and quarterly marketing plans including priorities, campaign calendar, and budget recommendations.
• Create client-facing, recruiting, and employee-facing content for use in digital, written, and visual campaigns and materials, including photography, employee features, and community involvement.
• Oversee the development of goals and the implementation of comprehensive marketing campaigns to build and maintain a positive corporate brand.
• Oversee all digital marketing platforms to monitor search optimization, evaluate website performance, and assess discoverability in AI-driven and generative search channels.
• Review blog posts, social content, webpage rewrites, and collateral before publication for accuracy and brand consistency.
• Create and manage the marketing budget and ensure materials are developed and distributed within an appropriate timeline.
• Proactively seek new creative methods and strategies to increase internal and external awareness of key events.
• Capitalize on opportunities to promote and positively represent the organization to employees, customers, and the community across a variety of settings.

What You’ll Bring

• 5+ years of experience in marketing.
• Bachelor's degree in Communication, Marketing, Business, or related field.

What Makes You Successful

• Comprehensive knowledge of marketing strategy development, including annual planning, campaign architecture, and budget allocation for a multi-service-line business.
• Comprehensive knowledge of emerging AI and generative search channels and their effect on content discoverability.
• Thorough knowledge of digital marketing performance measurements, including web analytics, conversion tracking, KPI definition, and attribution.
• Thorough knowledge of search engine optimization, local search, and Google Business Profile management for service-based businesses.
• Thorough knowledge of agency management, including scope definition, deliverable review, and vendor accountability.
• General knowledge of digital asset management, including file structure, naming conventions and version control.
• General knowledge of content marketing and editorial review across blogs, web, email, and social channels.

What We Offer

• Growth opportunities with a company that is leading the way in the industry.
• Generous compensation package.
• Health insurance including HSA with generous match
• 401k Plan with generous match
• Vision
• Short Term Disability
• Life Insurance
• Profit sharing
• PTO
• On-the-job training
• Continuing education

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at a time.
• Ability to walk on uneven surfaces and be exposed to a variety of weather conditions.

All employment decisions are based on business needs, job requirements, and individual qualifications without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by applicable law.

Equal Opportunity Employer, including disabled and veterans.