Marketing Manager

TN HomeBuyers; Nashville (TN); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid holidays and vacation

Retirement plan with company match

Bonus opportunities

Job summary

TN HomeBuyers in Nashville is seeking a Marketing Manager to oversee lead generation strategies across diverse marketing channels. This role will manage performance reporting, marketing budgets, and vendor accountability to ensure successful campaign execution.

Ideal candidates will have a background in real estate or home services, strong data literacy, and project management skills. Benefits include competitive salary, medical insurance, and retirement plan.

Qualifications

• Experience managing multi-channel lead generation campaigns.
• Proven ability to hold vendors accountable to KPIs.
• Strong project management and organizational skills.

Responsibilities

• Own weekly marketing performance reporting.
• Manage marketing budget and campaign performance.
• Coordinate content creation and brand assets.

Skills

Multi-channel lead generation

Data literacy

Project management

AI tools usage

Content creation and coordination

Job description

Position Overview

The Marketing Manager is responsible for generating qualified opportunities through data-driven strategy, disciplined campaign management, and strong vendor accountability. This role oversees performance across all marketing channels, including PPC, SEO, social media, direct mail, TV, streaming, content creation, and other lead generation initiatives. The Marketing Manager must understand the economics behind each channel, quickly identify performance trends, and make informed decisions that improve lead quality, appointment conversion, and return on ad spend. Success in this role requires analytical thinking, urgency, ownership, organization, and consistent follow‑through.

Duties include:

• Own weekly marketing performance reporting, including lead volume, qualified opportunities, cost per lead, and channel-level performance
• Manage marketing budget performance by identifying where spend should be scaled, reduced, paused, or reallocated
• Review TV commercial performance, spot placement, creative rotation, and vendor reporting to ensure commercials are reaching the right audience at the right time
• Hold PPC, SEO, direct mail, TV, paid social, and website vendors accountable to weekly targets, reporting standards, and corrective action plans
• Oversee direct mail execution, list management, vendor coordination, split testing, and campaign tracking
• Coordinate content creation, testimonials, reviews, social media activity, website updates, and brand assets
• Research and propose new strategic ideas or shifts to maximize return on investment
• Develop, create, and coordinate short‑ and long‑form content across social media, YouTube, websites, and paid marketing channels
• Partner with the internal team to evaluate marketing quality and improve conversion feedback loops
• Use AI tools and marketing technology to improve reporting speed, campaign analysis, content workflow, and operational efficiency

Ideal candidate experience and skill sets:

• Experience managing multi‑channel lead generation campaigns
• Strong data literacy with the ability to interpret dashboards, identify patterns, and make math‑driven decisions
• Proven ability to hold external vendors or agencies accountable to KPIs and performance expectations
• Experience in real estate, home services, direct response, or other high‑urgency lead generation environments preferred
• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously
• Comfortable using AI tools such as ChatGPT or Claude to improve workflow efficiency and output quality
• Experience creating and coordinating marketing content, campaigns, and brand execution
• Ability to communicate directly, make decisions quickly, and operate with accountability in a performance‑driven environment

What do I get?

• Competitive starting salary with bonus opportunities
• Medical, dental, and vision insurance
• Paid holidays and vacation
• Retirement plan with a company contribution match

Pay Range: $75,000 – $90,000 USD