Marketing Manager

CommonSail Investment Group; Brighton (MI); On-site; USD 70,000 - 90,000; Full time

Job summary

CommonSail Investment Group is seeking a Marketing Manager to execute and optimize marketing strategies tailored to regional needs. The role involves partnership with business leaders and Marketing Operations, ensuring efficacy in campaign execution and brand compliance. Responsibilities include overseeing lead generation, customer engagement efforts, and enhancing marketing performance through analytics. Candidates should have a Bachelor’s degree in marketing or related field and 3-5 years of relevant experience, preferably in healthcare or service-oriented sectors.

Qualifications

• 3-5+ years of progressive marketing experience, particularly in senior living or healthcare.
• Demonstrated success with integrated marketing campaigns and lead generation.
• Highly organized with ability to manage multiple markets.

Responsibilities

• Plan and execute marketing campaigns to drive customer acquisition.
• Monitor lead flow and campaign effectiveness for optimization.
• Ensure consistent application of brand standards across marketing efforts.

Skills

Analytical skills

Relationship-building

Excellent communication

Strategic thinking

Creative problem-solving

Cross-functional collaboration

Education

Bachelor’s degree in marketing, Communications, Business

Tools

Salesforce

HubSpot

Yardi

Canva

Marketing Cloud

Job description

The Marketing Manager is responsible for executing marketing strategies at the regional or business level, ensuring alignment with enterprise marketing direction while addressing local market needs. This role reports to the Director of Marketing and partners closely with business leaders and Marketing Operations to plan, execute, and optimize marketing initiatives that drive customer acquisition, engagement, and retention.

The Marketing Manager serves as the primary marketing partner to assigned regions or business lines, owning campaign execution, performance tracking, and alignment with sales and operational goals.

Campaign Planning & Execution

• Plan and execute marketing campaigns aligned with enterprise strategy and regional business needs.
• Ensure timely and effective execution of campaigns across all channels.
• Coordinate with Marketing Operations to ensure efficient project delivery.

Customer Acquisition & Retention

• Execute strategies to drive lead generation, customer acquisition, and retention.
• Partner with sales and operations teams to align marketing efforts with business performance goals.
• Monitor lead flow and campaign effectiveness to optimize results.

Brand Management & Execution

• Ensure consistent application of brand standards across all marketing efforts.
• Execute messaging and content in alignment with brand guidelines and company strategy.
• Maintain brand integrity across all local and regional initiatives.

Digital Marketing Oversight

• Guide and/or execute digital marketing initiatives including social media, email campaigns, and digital content.
• Monitor and optimize digital performance to drive engagement and conversions.
• Partner with Marketing Operations to leverage tools and platforms effectively.

Content & Messaging Execution

• Execute content and messaging strategies aligned with brand and campaign objectives.
• Ensure content is accurate, consistent, and aligned with target audiences.
• Collaborate with creative and content teams for asset development.

Market Research & Insights

• Gather and apply local market insights to inform campaign execution and strategy adjustments.
• Monitor competitive activity and customer trends within assigned markets.

Performance Measurement & Reporting

• Track and report on campaign performance, including leads, conversions, and engagement metrics.
• Use data to identify opportunities for optimization and improved results.

Brand Standards Enforcement

• Ensure all marketing materials and campaigns adhere to brand guidelines and quality standards.
• Maintain consistency across all touchpoints within assigned markets.

Marketing Operations Collaboration

• Partner with Marketing Operations to manage workflows, timelines, and project execution.
• Ensure adherence to established processes, tools, and systems.
• Serve as the primary marketing partner to regional and business leaders.
• Collaborate with sales teams to align marketing initiatives with revenue goals.
• Provide marketing support for local initiatives, events, and business needs.

Required Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 3-5+ years of progressive marketing experience; senior living, healthcare, multi-site, or service-based industry experience strongly preferred.
• Demonstrated success managing integrated marketing campaigns, lead generation, and community-level marketing programs.
• Strong analytical skills with the ability to interpret data and translate insights into strategy.
• Excellent communication, relationship-building, and presentation abilities.
• Highly organized with the ability to manage multiple markets and priorities simultaneously.

Preferred Experience

• Familiarity with CRM and marketing automation platforms (Salesforce, Yardi, HubSpot, Canva, Marketing Cloud, etc.).
• Strategic thinking
• Relationship managementCreative problem-solving
• Cross-functional collaboration
• Accountability & ownership
• Strong communication and presentation skills

General Working Conditions:

• While performing the duties of this job, the employee is required to communicate effectively with others, sit, stand, walk and use hands to handle keyboard, telephone, and other equipment and objects. The employee is occasionally required to reach with hands and arms. This position requires the ability to review detailed documents and read computer screens.