Marketing Manager

Twin State Technical Services LTD; Davenport (IA); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Job summary

Twin State Technical Services LTD is seeking a Marketing Manager to shape marketing strategy, drive multi-channel campaigns, and strengthen client relationships. The role emphasizes data-driven decisions, collaboration with sales leadership, and ongoing measurement of marketing ROI.

You will lead GTM initiatives, manage campaigns, and develop executive-level content while coordinating events and communications to grow brand visibility and client impact.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5–7 years of B2B marketing experience in technology or professional services.
• Expert-level proficiency with marketing automation and CRM platforms.
• Experience designing and executing go-to-market plans.
• Experience building marketing systems and content strategies for executives.
• Proven ability in demand generation and client engagement.

Responsibilities

• Brand and platform strategy: manage messaging, assets, and collateral across channels.
• Go-to-market planning: research, launch plans, execution, post-launch analysis.
• Client acquisition: design scalable campaigns to generate qualified leads.
• Client relationship marketing: orchestrate structured client communications.
• Event and community marketing: plan events and executive networking calendars.
• Executive thought leadership: coordinate content on tech, security, and business topics.
• Sales alignment: create enablement materials and support lead handoff.
• Marketing operations and measurement: manage platforms, data hygiene, reporting.
• Process and communication: document processes and track milestones.

Skills

Brand strategy

Go-to-market

Lead generation

Client marketing

Event marketing

Thought leadership

Sales enablement

Marketing automation

Marketing ops

Data & measurement

Education

Bachelor’s degree in Marketing

Tools

CRM platforms

Marketing automation tools

Analytics platforms

Job description

Description

Join a High-Energy Team as Our Marketing Manager

Why This Role Stands Out

We are looking for a Marketing Manager who is ready to bring fresh ideas, strong follow-through, excellent organization, and a customer-focused mindset to a fast-moving, professional team. This is a hands-on opportunity to shape marketing strategy, make timely and informed decisions, strengthen brand visibility, and help connect clients with solutions that make their work easier, smarter, and more effective.

A Day in the Life

A typical day for the Marketing Manager may include reviewing campaign results, prioritizing deadlines, planning content, coordinating with sales and leadership, updating marketing materials, preparing client communications, supporting events, and identifying new ways to reach and serve clients. The right Marketing Manager will enjoy variety, collaboration, creative problem-solving, making sound decisions, managing time effectively, and turning ideas into clear, measurable action.

Requirements

Responsibilities and Expectations

• Brand and Platform Strategy: Develop and manage the company’s marketing strategy for its core service platform, ensuring brand assets, messaging, and collateral are consistent, current, organized, and documented across all channels.
• Go-to-Market Planning: Build, document, prioritize, and execute go-to-market plans for new geographic markets, service lines, and business initiatives, including market research, launch planning, and post-launch analysis.
• Client Acquisition: Design and manage scalable campaigns that create a measurable, repeatable process for generating qualified leads and attracting new clients.
• Client Relationship Marketing: Develop structured communication programs for current clients that highlight services, share value-based updates, and strengthen long-term partners.
• Event and Community Marketing: Plan and manage a predictable calendar for company events, community engagement, and executive-level networking opportunities while keeping timelines, details, and communication on track.
• Executive Thought Leadership: Coordinate content development and distribution that shares executive insights on emerging technology, security, business process improvement, and related industry topics.
• Sales Alignment: Partner with sales leadership to build and maintain sales enablement materials, support lead handoff processes, and make timely decisions that keep marketing and sales priorities aligned.
• Marketing Operations and Measurement: Manage marketing platforms, data hygiene, process automation, campaign reporting, and return-on-investment tracking.
• Process and Communication: Document marketing processes, manage deadlines, organize priorities, communicate progress clear, and support continuous improvement across marketing activities.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent professional experience may be considered.
• Minimum 5–7 years of B2B marketing experience, with a required focus on technology solutions or professional services.
• Expert-level proficiency building, managing, and optimizing modern marketing automation and CRM platforms.
• Demonstrated experience designing, documenting, and executing processes for launching or rebranding products, services, or service lines.
• Experience creating structured, repeatable go-to-market plans for new market entry, including research, launch execution, and post-launch analysis.
• Proven ability to build marketing systems, messaging, and content strategies for senior-level and executive audiences.
• Expertise in demand generation, content marketing, digital marketing, campaign performance measurement, and client engagement.
• Strong writing, communication, organization, project management, decision‑making, time management, and relationship‑building skills.
• Relevant marketing, digital advertising, analytics, project management, CRM, or marketing automation certifications are preferred.