Marketing Manager

Panini North America Inc; Miamisburg (OH); Hybrid; USD 75,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid time off and holidays

Life and disability insurance

Professional development and career成长

Job summary

Identis North America, Inc. seeks a hands-on Marketing Manager to support growth in North America. You will partner with Sales and our global Marketing team to drive programs for direct customers, distributors, resellers, and strategic partners.

The role includes product launches, sales enablement, channel marketing, and events. Initially an individual contributor with potential for leadership, this role requires travel within North America and a strong ability to translate technical products

Qualifications

• 4–6 years B2B marketing experience in technology, hardware, software, or fintech.
• Experience supporting direct sales and/or distributor networks.
• Hands-on marketing campaigns, product materials, and launch communications.
• Strong written/verbal skills, and cross-functional collaboration across geographies.

Responsibilities

• Partner with North American Sales leadership on campaigns, enablement materials, and communications.
• Support go‑to‑market planning, product positioning, and launch communications for new products.
• Develop distributor and reseller promotions, partner incentives, and channel programs.
• Research market trends, customer segments, and competitive activity to guide messaging.
• Manage content for partner websites, collateral, and sales presentations in line with brand standards.
• Coordinate trade shows, events, and partner activities; deliver product demonstrations after training.
• Maintain marketing calendars, coordinate external vendors, and track campaign performance.

Skills

B2B marketing

Sales enablement

Product marketing

Channel marketing

Campaign management

Education

Bachelor's degree in Marketing/Business

Tools

CRM (Salesforce)

CMS

Marketing automation

PowerPoint

Excel

Job description

Description

Identis North America, Inc. is seeking a hands-on, commercially minded Marketing Manager to support the growth of our North American business. This role partners closely with North American Sales leadership and our global Marketing team in Italy to develop and execute marketing programs that support direct customers, distributors, resellers, and strategic partners.

The Marketing Manager will coordinate product launches, sales enablement, channel marketing, market research, customer communications, and industry events. This is an opportunity to take ownership of meaningful marketing initiatives, contribute to go-to-market strategy, and help build a scalable North American marketing function.

This position is initially an individual-contributor role, with the potential for expanded leadership responsibilities as the business grows.

Key Responsibilities

• Sales & Commercial Marketing: Partner with North American Sales leadership on targeted campaigns, sales enablement materials, customer communications, and strategic growth initiatives.
• Product Marketing & Launches: Support go-to-market planning, product positioning, launch communications, and sales readiness for new products and solutions.
• Channel & Partner Marketing: Develop and coordinate distributor and reseller promotions, partner incentives, co-marketing initiatives, and channel engagement programs.
• Market & Competitive Analysis: Research market trends, customer segments, competitor activity, and growth opportunities to help inform marketing priorities and messaging.
• Content & Communications: Manage North American partner website content, product collateral, sales presentations, and marketing communications in alignment with corporate brand standards.
• Events & Demonstrations: Coordinate trade shows, industry events, and partner activities; represent the company at events and deliver product demonstrations following appropriate training.
• Campaign & Project Management: Maintain marketing calendars, coordinate external vendors, track campaign performance, and support lead follow-up with Sales.
• Process Development: Establish repeatable marketing processes that support current business needs and future growth.

Requirements

Required Qualifications

• 4–6 years of relevant B2B marketing experience, preferably in technology, hardware, software, financial technology, or a related industry.
• Experience supporting direct sales organizations and/or distributor, reseller, or channel partner networks.
• Hands-on experience developing marketing campaigns, product materials, presentations, and launch communications.
• Strong written and verbal communication skills, project management capabilities, and the ability to collaborate across teams and geographies.
• Ability to learn technical products and clearly communicate their value to customers and partners.
• Proficiency with Microsoft PowerPoint and Excel, with familiarity using CRM systems, website content management systems, and digital marketing tools.
• Ability and willingness to travel within North America for trade shows, partner events, and customer meetings.

Preferred Qualifications

• Bachelor's degree in marketing, Business, Communications, or a related field, or equivalent practical experience.
• Experience in secure identity solutions, financial technology, banking equipment, hardware, or software.
• Experience with product launches, channel promotions, marketing automation, website content management, and event coordination.
• Experience managing external vendors and collaborating with international or global marketing teams.

What We Offer

• Competitive base salary plus a performance-based incentive plan.
• Medical, dental, and vision insurance.
• 401(k) retirement plan with company match.
• Paid time off and company holidays.
• Life and disability insurance.
• Professional development and career growth opportunities.
• The opportunity to support innovative technologies serving customers in more than 150 countries.

Compensation

Annual base salary: $75,000–$100,000, plus eligibility for a performance-based incentive plan. Actual compensation will depend on relevant experience, qualifications, job location, and other job-related factors.

Position Details

• Department: North America Sales & Marketing
• Territory: United States and Canada
• Work arrangement: Hybrid, with regular onsite collaboration and business travel as required.
• Work location: Preferably located in our Miamisburg, Ohio or Minneapolis, Minnesota location.

Identis North America, Inc. is an equal opportunity employer. Employment decisions are based on job-related qualifications and business needs, consistent with applicable law.